Pizza Hut is an American restaurant chain which is spread across the world. It was founded in the year 1958 by Carney brothers. Most types of dishes served here are inspired by the Italian cuisine, which includes pizza, pasta most notably. But they are also a fast-food chain, which means plenty of the usual American junk food.
The name and the logo of the brand represents the concept of simple and clear ‘hut’, where one has dinner with the family and friends, with primarily pizza on the table. To this end, Pizza Hut tried very hard to create a ‘homely’ and ‘comfortable’ environment inside their restaurants.
The very first logo of the restaurants has only its name written in bright red gothic-like typeface. The letters here are notably scattered all over the place, which means that they aren’t on the same level at all.
The second logo was a bit more ordinary, and it was likely used less frequently. It was just the company name written in thin uppercase serif trapped between two horizontal lines.
The second logo received the well-known red roof placed above the writing that read ‘Pizza Hut’ in a more fluid and soft typeface with lots of artistic additions, such as underlining strokes under ‘Z’s and next to ‘H’.
This time the logo received the well-known red roof placed above the writing that read ‘Pizza Hut’ in a more fluid and soft typeface with lots of artistic additions, such as underlining strokes under ‘Z’s and next to ‘H’.
Another Pizza Hut’s logo, introduced in 1999, had a few major changes. The red roof got the black contour, and the font used with the inscription changed to a hastier and uneven typeface, with lots of extensions and as if handwritten details. The angle rose counter-clockwise a bit. They also added some minor green and yellow elements.
In the 2008 iteration, they put the text and hat parts onto a red square, divided into two parts.
The red roof was placed in the upper part. The writing turned white and was placed into the lower quarter with a darker shape. As to not let the roof blend in with the red background, they obviously had to change the upper ¾ into a darker hue, but also give a darker outline to the roof itself.
The designers of the brand made an experimental logo in 2010. It had the roof which fully covered the inscription, made in the purple color with an angular font and the two underlines. It was placed on the black background. Due to these features, the inscription looked a bit volumetric.
In 2014 logo was a little changed: it had lost the yellow underline, and the dot upon the letter ‘i’ became black. This year, the designers of the brand were playing with its logo.
In the same year, the current version of the logo appeared. It had the same features as the previous one, but with the major changes. The roof and the inscription got the full white color, and all this was place on the round stamp-like background in the coral red color.
Although the current logo is the 2014 version, the old versions of the logo are still being used by the restaurants – mostly on the exterior, although some also stick to the old emblems inside, as to not cause discrepancy in terms of style and aesthetic continuity. All the newer restaurants are given the latest logo, though.