Coca-Cola has one of the most famous logotypes in the world. The company was founded on May 8, 1886, in Atlanta by pharmacist John Stith Pemberton. First drinks were presented as a medicine “for any nervous disorders” and were offered for bottling in a pharmacy.
The famous Coca-Cola logo is designed by Frank Robinson, Pemberton’s accountant. To do this, he uses the so-called Spencerian calligraphy – the standard adopted in business correspondence in the United States before the advent of typewriters. Robinson is convinced that two large Latin Cs will look great in ads. Indeed, a distinctive font is what has actually made the brand. Its swirly design adds a degree of elegance and beauty. The colors of the logo were also very well chosen. Bright and attention-grabbing letters decorated with a lot of extra swirls look optimistic, fresh, youthful, and appetizing.