World Wrestling Entertainment, also known as WWE, is an American entertainment company whose original specialty is professional wrestling. However, over time, WWE’s influence has also spread to areas such as film, football, and various other business ventures.
The original name of the company is Capitol Wrestling Corporation (CWC). It was founded in 1952 and had its unique logo which included the abbreviation CWC. In general, large, dark letters smoothly flowed from one to another and resembled a pattern. Also, due to symmetry the logo resembled bull horns.
In 1963 the company changed the name to the more familiar one – World Wide Wrestling Federation (WWWF). As a result, the logo was completely changed. Now it included the picture of two fighting men on the left side and the full name of the federation with its abbreviation on the right.
The new version of the logo was presented 8 years later in 1971. Now it showed a large image of the globe in the background, and in the foreground the outline of the double capital letter “W”. The full name of the corporation is located above the globe.
The logo presented in 1979 is an improved version of the previous version. The image of the globe, symbolizing the world, became larger and took over the central part of the emblem. Above it are located the initials of the company, separated by dots, and the full name of the company. However, thanks to the correctly chosen font, it is not very striking and the logo does not seem too overloaded.
In 1982, the company’s designers showed off a new, even more, simplified company’s logo. It was a “WWF” monogram. In a few lines, the designers have encrypted the name of the company. What is more, two versions of this logo were used at the same time: a standard one made in black, and also a colored one with a rich gold frame, and inside there is a rich mixture of white, black, and blue colors.
The logo of 1985 is the improved version of the previous logo. Now emblem gained a rich gold frame, with a rich mixture of white, black, and blue colors inside.
Company just added more color to the previous version. Now the abbreviation “WWF” is placed against a dark blue square and is in bright yellow with a blue border. The letters are tilted and slightly outside the square.
The new 1997 logo looks more like a sloppy pencil sketch. The acronym appears to have been scrawled carelessly, with a red shadow underneath, symbolizing the blood
Due to an unpleasant lawsuit with WWF, the brand was forced to change its name and, as a result, the logo. The letter “F” disappeared from the name, and a slightly more significant gap was made between the double “WW”. The drawing remains the same, but at some points, the number of strokes has been added or subtracted.
left the structure and idea of the logo unchanged, but made several changes to the outline of the symbols. The ragged pattern has disappeared, the letters have become more refined with sharp edges. Now the red shadow crosses out the bottom “W”. Such a logo is simple, easy to remember, and world-known.
The emblem of the brand was prepared in 2012 by John Lefteratos. Its main colors are black and red. They symbolize the high professionalism of the brand, its uniqueness, and the desire to change and be the best.