AFL Logo
AFL, or Australian Football League, is a high-octane, contact sport blending rugby and soccer elements. Created in the 19th century in Victoria, Australia, it originated to keep cricketers fit off-season. Tom Wills, among others, spearheaded its development, leading to the first codified matches in 1859. AFL thrives on speed, agility, and strategic play, captivating fans worldwide. It serves not just as entertainment but as a cultural emblem, uniting diverse communities through a shared passion for the game.
Meaning and history
AFL, initially focused on telecommunications, evolved significantly over decades. Founded in the 1980s in South Carolina, USA, it began with fiber optic technology. Ownership first transitioned when Fujikura Ltd., a Japanese firm, acquired a major stake, boosting innovation and global reach. The 1990s and 2000s saw expansion into new markets and diversification into energy and infrastructure. Strategic acquisitions expanded its portfolio and geographical footprint. By the 2010s, AFL ventured into advanced technologies, embracing the digital era. Throughout, AFL maintained a commitment to quality and innovation, navigating changes with agility.
It stands as a leader in providing engineering solutions globally, continuously adapting to the evolving industry landscape.
What is AFL?
AFL weaves a rich tapestry of innovation in the realm of connectivity, standing as a beacon of progress in telecommunications and engineering solutions. Born from the fusion of pioneering spirit and technological mastery, it charts a course through the digital age, bridging distances and connecting the world with unparalleled expertise and vision.
1972 – 1975
Encased in a sleek circle, a bold monogram emerges, interweaving the letters ‘V’, ‘F’ and ‘L’. This emblematic design fuses timeless elegance with modern simplicity, creating an iconic symbol that captures attention. The letters, with their sharp serifs and potent symmetry, stand as guardians of tradition and heralds of innovation, each line a testament to the brand’s enduring legacy and forward-looking vision.
1976 – 1989
In this evolution, the monogram transforms into a bold shield, where the geometry speaks in stark contrasts of navy and white. Central to this design is an oval, cradling a stylized football, a clear nod to the sports realm. This minimalist emblem encapsulates strength and dynamism, the ‘V’ cutting a victorious figure. It’s a visual anchor, exuding a sense of protection and competitive spirit, a heraldic symbol in the modern coliseum of sports.
1990 – 1999
This rendition introduces striking blue, slicing through the blue shield with angular dynamism. The bold ‘A’ frame the central football, now part of a larger narrative. This new tricolor palette energizes the emblem, signaling vibrancy and action, while the diagonal lines suggest forward motion and progress. It’s a graphic leap, marrying tradition with a spirited expression of modernity, embodying the essence of a sport ever on the move.
2000 – Today
The newest variation boasts a circular embrace, where ‘AFL’ stands boldly atop a crimson backdrop, crowning the composition. The football motif has ascended, now part of the letter ‘A,’ symbolizing the sport’s pinnacle. Blue encircles the design, a nod to unity and continuity. This logo marries the fierceness of competition with the camaraderie of a team, encapsulating the league’s essence within a harmonious, vibrant roundel.
