Boston Bruins Logo

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The Boston Bruins are a high-end ice-hockey club situated in Boston, Massachusetts. They participate in the Atlantic Division of the Eastern Conference in the National Hockey League (NHL). Born in 1924, the Bruins are a member of the NHL’s Original Six group, along with the Montreal Canadiens, Toronto Maple Leafs, New York Rangers, Detroit Red Wings, and Chicago Blackhawks.

Meaning and history

Boston Bruins Logo history

The team comes from medieval children’s fables where bears were tenderly called bruins. Having it in mind, the team founders called the team ‘Bruins’ and used its image in the team’s emblem. The Bruins have accumulated six Stanley Cup championships, the most recent of which occurred in 2011. The aggregation has an intense rivalry with the Canadiens, and their bouts are often cited as the “Original Six” face-offs.

Over time, the Bruins have featured several legendary players, including Bobby Orr, Phil Esposito, and Ray Bourque. The unit has likewise welcomed some of the most zealous adherents in the NHL, renowned for their “Boston Strong” vitality and allegiance to the group. The Boston Bruins possess a plenteous chronicle and endure to be one of the most prosperous and cherished sports organizations in the metropolis of Boston.

What is Boston Bruins?
The Boston Bruins are a high-level American ice hockey team established in 1924 and operate within the NHL as an affiliate of the Eastern Conference’s Atlantic Division. The squad is located in the city of Boston, Massachusetts, and hosts its games at the TD Garden.

1924 – 1926

Boston Bruins Logo 1924

In 1924, the Boston Bruins’ first emblem was brought to life. It showcased a light brown and yellow crest donning a profile view of an ursine creature standing atop a yellow streamer, with the inscription “Bruins” written in upper-case brown sans-serif. The creature was situated below an arched “Boston” script, with the enlarged and thickened letters “B” and “N.” The entire ensemble was set against a brown backdrop, and the components featuring the equivalent hue were outlined in yellow.

1926 – 1932

Boston Bruins Logo 1926

In 1926, the Boston Bruins’ chromatic layout was transformed, severing it into three constituents and placing them upon a blank canvas. The brown bear was situated within a yellow contour, neighboring a rectangle in brown and yellow shades. it contained yellow lettering.

1932 – 1934

Boston Bruins Logo 1932

In the year of 1932, a novel emblem was made for the Boston Bruins. The club adopted a striking and bold geometric letter “B” in a brown and yellow color scheme, where brown served as the predominant hue, and the latter was designated for outlining the characters. The “B” was marginally constricted and towering, presenting an aura of self-assurance and stability.

1934 – 1948

Boston Bruins Logo 1934

In 1934, the Boston Bruins’ optical persona underwent a chromatic modification from the pallid and yellow palette to a sable and yellow color combination. The configuration of the emblem was also refined, widening and shortening the “B,” augmenting a demeanor of gravity and adeptness to the team’s insignia.

1948 – 1949

Boston Bruins Logo 1948

The Boston Bruins’ innovative era of emblematic draft commenced in 1948, with the debut of the foremost “wheel” logo. This composition featured a script yellow “B” encased in a black contour, resting upon a monochromatic wheel. The yellow “24” was set to the sinister of the character, while “49” was situated on its dexter.

1949 – 1995

Boston Bruins Logo 1949

In the year 1949, the emblem’s outlines were redrawn, transforming the yellow-outlined black “B” into a square and robust figure. Additionally, the wheel’s chromatic scheme was converted to black and yellow, and the numerals were eliminated from the design. The Boston Bruins also utilized two supplementary iterations of this emblem during this epoch. One featured the yellow letter situated on a black and yellow wheel, while the other showcased the yellow “B” positioned on an entirely black wheel.

1995 – 2007

Boston Bruins Logo 1995

In 1995, the Boston Bruins underwent another transformation of their emblem, and this time, the quadrilateral yellow outlining of the letter amalgamated with the yellow rays on the wheel. This was an enthralling and state-of-the-art version that remained an integral aspect of the Boston Bruins’ branding for a decade.

2007 – 2023

Boston Bruins Logo 2007

The 2007 rebrand of the Boston Bruins witnessed the resurrection of a dual yellow and black outline, alongside a dissociation of the “B” from the wheel. The letter’s contours were remodeled to reflect a stern and robust nature and included geometrical serifs along the vertical bar that exuded an air of confidence and boldness. Furthermore, the iconic bear emblem was reutilized by the team, now featuring refined contours and an enlarged, fortified wordmark arced above it.

2023 – Today

Boston Bruins Logo

The design of this emblem was specifically crafted with the vision of commemorating the Bruins’ 100th anniversary during the 2023-24 campaign. This emblematic mark was curated uniquely for this milestone year, emphasizing the team’s rich history and a century of achievements. The intention behind this was not for it to be a permanent change, but rather a special tribute logo that would grace the team’s merchandise and memorabilia just for that celebratory season, making it a significant emblem for fans and the team alike during this centenary celebration.


Boston Bruins Symbol

Presently, the Boston Bruins’ logo is bereft of any textual components, with graphic elements taking center stage, despite the presence of the letter “B.” However, one may still discern the distinct typography of this emblem, evocative of a bespoke font christened NHL Bruins, fashioned by the visionary Jayde Garrow.


Boston Bruins Emblem

The emblem of the Boston Bruins incorporates the distinctive shades of the club’s black and gold color scheme, which replaced an initial brown hue. The outline has remained a constant feature across all iterations of the emblem.