Cornetto Logo

Cornetto stands out as a distinctive ice cream cone treat. Spica, an Italian company, introduced it. They originated it in Italy, aiming to offer a portable, mess-free ice cream experience. Spica ingeniously crafted the cone with a unique chocolate layer inside, preventing leaks and enhancing flavor.

Meaning and history

Cornetto, a beloved ice cream cone, originated in Italy. It first appeared in the 1960s. Spica, an Italian company, invented it. They patented a process for insulating the cone. This kept it crisp while holding ice cream. Initially, it was handmade. Later, Unilever bought Spica, expanding Cornetto worldwide. It became part of the “Heartbrand” product line. Varieties multiplied, catering to diverse tastes. Classic flavors include vanilla, chocolate, and strawberry. Limited editions often appear, surprising fans. Cornetto has also inspired various desserts. It’s celebrated in movies and songs.

What is Cornetto?
Cornetto is an iconic ice cream cone known for its crispiness and unique chocolate layer inside. It combines creamy ice cream with a crunchy cone, offering a delightful treat. Originating from Italy, it has become a favorite worldwide.

1959 – 1985

The logo “Cornetto” unfurls across the image in bold, curvaceous black lettering that dances with a fluidity evoking soft, creamy textures – a nod to the product’s essence. Its minimalist black and white palette stands out starkly, underscoring the logo’s boldness and projecting the brand’s robust confidence.

1985 – 1988

The logo in the image exudes a vibrant, retro vibe. It presents the word “Cornetto” in a bold, sans-serif typeface with a 3D effect. The letters are designed in a golden hue, which transitions from a bright yellow at the top to a deeper orange at the bottom, suggesting a gradient reminiscent of a summer sunset. This color palette evokes warmth and perhaps hints at the creamy flavor of the product it represents. The text is slightly curved, bending towards the viewer, which adds a sense of motion and fun. Additionally, the entire logo is outlined by a thin shadow, giving it a pop-out effect against the background, and further enhancing its three-dimensional appearance. The style of the logo is characteristic of design trends from the late 20th century, possibly from the 1980s, encapsulating a sense of nostalgia.

1988 – 1997

In this logo variation, the “Cornetto” text shifts from a golden gradient to a bold, candy-apple red. This striking color choice commands attention and could evoke the rich, indulgent flavors of the product. A deep shadow still outlines the text, providing depth and contrast, but it’s subtler compared to the previous design. The curvature of the text has been maintained, suggesting continuity and motion, while the font style appears consistent, preserving the brand’s identity.

1997 – 2001

The “Cornetto” logo embraces a deep maroon, discarding the bright reds and golds. A heavier, playful font curves dynamically, suggesting fluidity and movement. Creamy white edges mimic an ice cream swirl, pairing with maroon for a chocolate-vanilla feel. Lighter maroon splatters lend a hand-crafted touch, hinting at artisanal authenticity. The design balances rich taste with a playful spirit, honoring the treat’s luxurious nature.

2001 – 2005

Switching to stark black and white, the logo retains its fanciful curves but now pops against a bold white fill. The black contouring echoes a shadow, lending depth. This monochrome choice sharpens the logo’s modern edge, ready for diverse backdrops. Stripped of color, the playful font draws the eye, while the flowing design stays true to the brand’s joyful core. The black and white theme might signal a shift to elegance in the brand’s evolution.

2005 – 2007

Reintroducing color, this logo opts for a rich chocolate brown with a creamy white trim, evoking the classic ice cream flavors. The letters are three-dimensional with a glossy sheen, suggesting a delectable, high-quality product. Above the “ne” floats a heart-shaped swirl, a playful nod to the iconic ice cream’s peak, possibly symbolizing love or enjoyment associated with the brand. This design captures a more contemporary aesthetic while maintaining the brand’s traditional indulgence.

2007 – 2013

The logo retains its chocolate and cream color theme but refines the heart emblem, now a more intricate double swirl resembling a cream topping. The font’s three-dimensionality is enhanced by more pronounced shading, lending the letters a rounder and fuller appearance, akin to scoops of ice cream. These subtle but effective changes aim to further tantalize the senses, suggesting a richer and more immersive experience. Overall, this design iteration subtly elevates the brand’s visual appeal while staying true to its established identity.

2013 – 2018

The evolution in design simplifies the logo, removing the heart emblem and focusing on the word “Cornetto”. The font is more fluid and organic, with the “C” stylized to mimic the curl of a cream wirl, enhancing the confectionary aspect. The color remains a rich chocolate with a contrasting cream outline, but the lettering has adopted a smoother, glossier look, which could suggest a silkier ice cream texture. This logo suggests a blend of tradition and modernity, with its cleaner lines and uncluttered composition reflecting contemporary design trends.

2018 – Today

This logo takes a refreshing leap with a bright sky blue color, evoking feelings of a clear, sunny day. The playful swirl atop the “r” returns as a heart, now streamlined and matching in color, resonating with themes of happiness and love. The font is fluid and friendly, with a softer, rounder form that retains a whimsical flow, mirroring the creamy texture of ice cream. The absence of the previous design’s chocolate and cream palette marks a significant shift towards a lighter, more summery aesthetic. This design radiates a more youthful and energetic brand personality, aligning with a fresh, contemporary outlook.