Lay’s is a brand that sells a variety of potato chips. Lay’s chips are distributed by Frito-Lay and owned by PepsiCo Inc. since 1965. It was registered in 1944, but its history began much earlier – in 1932. The Lay’s brand of chips was invented by the American Herman W. Lay, who started his business in 1932, selling potato chips right from his own truck in Nashville.
Lay’s is an American brand of potato chips. Herman W. Lay offered his buyers potato chips called Gardner’s by Barrett Food Products since 1932. In 1944, he decided to change the name to Lay’s Potato Chips. This year is considered the birth year of the Lay’s trademark. Lay’s chips are available under different brands in some countries. For example, in Australia, it is sold under the Smith’s brand, in Egypt – Chipsy, in Canada – Hostess, and in the UK – Walkers.
What is Lays?
Lay’s is the first American brand of chips that still holds the market leadership. Lay’s is one of the three largest food manufacturers in the world. A variety of flavors, including “bacon”, “cheese”, “barbecue”, “pizza”, and “paprika” can satisfy even the most demanding gourmets.
The original logo had the basic elements of Lay’s logo down. It featured a red pot or bowl used for cooking with a wavy red line underneath symbolizing heat. Its name was written in white across the bowl with the letter “Y” going beyond the bottom of the pot. The capitalized letter “L” also had a vertical black line. The serif lettering had sharp, triangular endings.
The next version of Lay’s logo still had the same color scheme with white lettering against a red background. This time, though, the red pot turned into a rectangle with rounded corners. The letters now had squared endings and letters “L” and “Y” along with apostrophe went beyond the rectangle border, where its color became white instead of red for contrast. A registered trademark symbol is added outside the rectangle in the top right corner.
In 1986, the logo was changed once more. Overall, its concept and colors stayed the same. The first letter in the word Lay’s is still capitalized, but an Italic font is used with more rounded lettering. There is no more rectangular shape background. Instead, the word has a thick red outline with all the empty spaces in the center being filled.
The new logo introduced in 1997 looked very different as it now had a yellow potato chip with white peeking through around the edges as if painted with a brush in the background. The word is now written on a red ribbon that is wrapped around the chip. The letters acquired a 3D effect thanks to thin blue shadows.
The logo underwent some changes at the end of 2003 and was slightly turned counterclockwise. The ribbon became more three-dimensional thanks to the dark red gradient around the edges and where it curved around the chip. The edges of the potato chip also look different and now have sharp flame-like swirls. The shadowing around the letters also changed from blue to dark red.
In 2007, the design was updated once more. A 3D yellow ball with golden with even edges replaced the chip that was used for the past 10 years. A golden line was added to the shadow and underneath the ribbon. Letters “A” and “Y” are interconnected and the ends of letters “L” and “Y” almost touch. There is a white word “brand” under “S” in small capitalized letters.
The logo introduced back in 1997 proved to be very effective, so the company simply made some adjustments. The logo was simplified and shadows around the letters became barely noticeable. The golden outlines were also gone. The “brand” inscription was replaced by the registered trademark symbol.