Tissot Logo

Tissot is a Swiss luxury watchmaker. Charles-Félicien Tissot and his son Charles-Émile Tissot established the company. They set up the business in the Swiss Jura Mountains. The purpose was to create high-quality watches. They aimed at both domestic and international markets. Tissot watches symbolize precision and innovation without extravagant descriptions.

Meaning and history

Tissot came into existence in 1853. The founders initially focused on pocket watches, often featuring unique designs, from the Jura region to the world. By the 1900s, they had expanded to Russia and the United States. A significant milestone was in 1930 when Tissot merged with Omega to form the first Swiss watchmaking association. This step was crucial for innovation in wristwatches. Tissot developed the first mass-produced pocket watch and the first anti-magnetic watch. These innovations cemented its reputation in watchmaking circles.

What is Tissot?
Tissot manufactures premium watches known globally for their quality and precision. Founded in 1853, it blends tradition with advanced technology. Tissot stands as a pioneer in craftsmanship and innovation in the watch industry.

1931 – 1959

The logo features the word “Tissot” in an italicized, flowing script. The upper stroke of the “T” elongates into a stylized arrow, akin to a watch hand ticking forward. This detail subtly nods to the brand’s core association with timekeeping. Each character is crafted with a sense of motion and grace, indicating a brand that values both tradition and progress. The logo’s simplicity belies a sophisticated elegance, much like the watches Tissot is renowned for.

1959 – 1999

The updated logo shifts to a more modern aesthetic. Capital letters spell “TISSOT” in a bold, sans-serif typeface, conveying a contemporary, straightforward look. The “T” above, stands like a beacon, underscored by a horizontal line that suggests precision and balance. This design reflects a brand at the intersection of tradition and modernity, confident and clear in its identity.

1999 – Today

In the latest logo, Tissot introduces color and national pride. The black “T” pairs with a red square, housing a Swiss cross. This emblematic addition represents the brand’s Swiss heritage and its synonymous quality. The typeface remains bold and sans-serif, reinforcing the brand’s modern, accessible approach. The juxtaposition of the Swiss cross next to the “T” creates a strong, memorable image that echoes the company’s reliability and precision in watchmaking.