USC Trojans is a sports organization, an athletic branch of the University of Southern California. Basically every team that competes in any sort of championship or tournament on behalf of USC is part of the Trojans. They have their own branding, organization and, of course, an emblem.
The program started in the late 1888, and the choice of the name is not precisely clear. It’s likely that Ancient Greek warriors were simply perceived as peak masculinity and strength by those responsible for the creation of USC Trojans. The first logo, however, did not appear until the year 1972.
The very first Trojans logo was an emblem, and it featured half-face of a Greek warrior with a huge Antique helmet covering most of his head, everything apart from the face. Both the face and the helmet had a double color palette that consisted of the yellow and darker red colors.
The later Trojans logo featured two intertwined letters colored in the same yellow and red combination. They were thick, blocky and resembled the usual college-style typeface.
Above this structure you could usually see the name ‘Trojans’, written in a spinning, hand-written style in the same coloring as the main emblem.
The modern Trojans often feature the old warrior’s head design – especially the football team, they place these depictions on the side of their helmets. The organization in general, however, sometimes uses a cleaner version, with a different head position, fewer details and an additional neck.