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Tags: basketball | USA | women

The WNBA, or Women’s National Basketball Association, is the premier professional basketball league for women in the United States. Founded in 1996 and officially starting play in 1997, it stands as the counterpart to the NBA for male athletes. Boasting 12 franchises, the league showcases the best in women’s basketball talent from both domestic and international arenas. Not just a platform for athletic prowess, the WNBA has been pivotal in championing women’s rights, equality, and social issues. Its growth and influence have made it an integral part of the sports landscape in the U.S. and beyond.

Meaning and history

WNBA Logo history

The early years witnessed teams like the Houston Comets dominating the court, with stars like Cynthia Cooper becoming household names. The league underwent structural and operational modifications over the years, including changes in game rules and playoff formats, aimed at enhancing competition and fan engagement.

In 2006, Donna Orender, as the WNBA President, initiated several key partnerships, leading to increased exposure and brand expansion for the league. The dynamism and fortitude of players like Diana Taurasi, Tamika Catchings, and Maya Moore have propelled the WNBA into a new era, making it not just a sports league but also a powerful platform for advocacy.

Throughout its existence, the WNBA has not merely been a showcase of exemplary athletic proficiency but has also symbolized a steadfast devotion to social and cultural issues, including gender equality and social justice. Players have utilized the league as a medium to voice concerns, drive changes, and enact societal impact, significantly shaping public discourse.

In recent years, the league has witnessed burgeoning viewership and increased economic investments. The groundbreaking 2020 Collective Bargaining Agreement under Commissioner Cathy Engelbert marked a pivotal moment, emphasizing enhanced player salaries, maternity benefits, and improved travel and accommodation provisions, thereby ensuring a more equitable and supportive professional environment.

The WNBA’s historical journey is imbued with tales of remarkable athleticism, steadfast activism, and unwavering commitment to elevating women’s professional sports, ensuring its legacy will perpetuate for future generations.

1997 – 2012

WNBA Logo 1997

The inaugural emblem boasts a distinct form, resembling a tilted shield. This design choice holds dual symbolism: the shield stands for preservation of legacy and deep-rooted connections, while the angle signifies momentum and vitality. Contrasting its male counterpart, this logo features a distinctly female figure. She’s gracefully illustrated with gentle curves and seamless transitions, capturing her mid-run, skillfully handling the basketball. The windswept nature of her hair hints at her swift movement. Accompanying this is a slightly askew text identifier, showcasing the league’s acronym in uppercase. The palette borrows inspiration from the U.S. national flag, intertwining shades of blue, red, and white.

2013 – 2019

WNBA Logo 2013

With its revamped design, the WNBA’s emblem started to distinctly deviate from the NBA’s. The depiction still showcases a player in action, but now, she’s attempting a shot rather than dribbling. This revision lends the logo a more streamlined, intuitive, and succinct feel. The palette underwent a transformation too, swapping the blue and red for a basketball-esque terracotta hue. The pristine white remains, highlighting the woman player’s outline. The emblem’s text, representing the league, shifted from the top position to the lower right quadrant. Crafted in a lower-case font, the text displays fluid contours without any harsh edges.

2019 – Today


The modern badge showcases a switched silhouette style. Instead of a surrounding painted space, there’s an amber-hued player set against a pristine backdrop. The design team adjusted the player’s orientation, presenting her more frontally rather than in a side profile. The female figure is illustrated mid-leap, extending an arm clutching a basketball. The creative minds behind the emblem refashioned the silhouette for enhanced robustness. Furthermore, the lettering underwent a revamp, now appearing more pronounced, uniform, and legible. The adjustments made the logo simultaneously dynamic and clear, capturing the essence of the sport while emphasizing the player’s vigor and determination.