Jollibee is a significant chain of fast food restaurants from the Philippines. The first establishment of the chain was created in 1978. Since then, their franchises have spread to many countries in Asia, North America and even Europe. The usual menu is a fusion of elements from American and Filipino cuisines.
For 3 years before Jollibee as we know it took shape, its initial location was an ice cream shop owned by Magnolia food conglomerate. As a result, they used the logo of the company – it was a blue oval with ‘Magnolia’ written in cursive white letters across the middle.
It was a very artistic writing with lots of spirals and twists.
In 1978 the shop was transformed into Jollibee after several successful experiments featuring hot meals.
The logo of the new brand featured the words ‘Jollibee Hamburgers’ written in two lines with the same style. That being said, the letters became red, thicker and with more volume. There was also a new mascot standing on the corner of the second word. It’s a human-like red bee with a scarlet jumper, a chef’s hat and a burger on a tray in hand.
By 1980, the bee was devolved into red-and-white bee’s head with a white chef’s hat on it. It was set in the center of what looked like a white outline of a hamburger. It, for its part, was put in the middle of a plain red square. Below the entire composition, there was the company name written in bold white letters.
By 1996, they made the name part less angular and colored it red, while also removing much of the upper part of the logo (leaving only the head part proper). There were some changes done to it, but it’s generally the same design and concept. The only real change is that it’s now slightly to the right from its previous position.
In 2011, they did some minor changes to the composition of the head, changed the red on it (and on the writing) a less saturated red and also enlarged the head proper.