Chick-fil-A is a popular fast-food chain in America. In terms of products, they are similar to KFC, although they have a lot of distinctive features. Notably, this one never made it out of the home market in America, which is why not a lot of people have even heard about this brand in other parts of the world.
‘Fil-a’ is how Americans pronounce the word ‘fillet’ – pair it with ‘chicken’, and you get a clear view of what this restaurant chain is selling. The name itself wasn’t around until 1967, when the brand got launched, incidentally. That being said, there have been predecessors with the same premise and work ethic.
The initial logo featured a white cockerel’s head with a black-lined smile, small eyes and red elements you would normally see on the animal.
There was also a brand name immediately to the right of the main image. It was written as if by hand in a very similar approach as what we have now. Most of the writing was done in black, although the dashes and the letter ‘A’ were strongly red. That last letter was also the only part not written by hand – it looks almost serif.
In 1970, they introduced the design that is basically what we have now but with some distinctions. The cock was gone, for starters. The writing was still hand-written, but even more fluid and soft. This time, however, most of the letters were black. The only red parts were on the first ‘C’ letter.
It was made to look like a hen. They added four red blobs onto the head to resemble a crest. There was a red dot for an eye, and they also attached a slightly opened black beak to the right side of the ‘head’, which was just a spiraled ‘C’.
In 1985 they changed just a little. The proportions on the letters shifted a bit, which made some of them look shorter and smaller.
In 1986, they decided to turn the whole thing red. It was a slightly dark hue of the red. Nothing else changed, really.
In 2012, they changed the color to a brighter and paler hue, so it now looked almost like pink. They also rearranged the head by making the entire letter ‘C’ smaller and narrower. Lastly, the beak finally closed to resemble just an ordinary triangle now.
That mix of the letter ‘C’ and the hen’s head has become something of a mascot. It’s an abridged version of the logo proper, and they use it when they can’t fit the entire thing onto the canvas. Additionally, this image is used as an icon for the app they released for mobile phones.