Lego Logo
The world-famous Lego brand was founded in 1932 by a carpenter and joiner Ole Kirk Christiansen in the Danish village of Billund. Initially, a small, family-owned company made stepladders, stools, ironing boards, and wooden toys. The father was assisted by his 12-year-old son Godfred. Two years later, in 1934, Ole asked the company’s employees to come up with a name, offering a bottle of the homemade wick as a prize. Christiansen was offered the two names Legio (from the English “Legion of toys” – a legion of toys) and Lego (from the Danish “leg godt” – play well). The choice was made in favor of “Lego”.
Meaning and history
1934 – 1936
The first company logo was constructed in 1934 and was used in correspondence, labels, and other printed materials, but not on toys. It was a simple outline of the brand name in black capital letters.
1936 – 1946
The Fabriken LEGO Billund ink print was first used on wooden toys in 1936. The word Lego was highlighted and placed in the center of the logo. Below you can see the short slogan “Fabrik for Traevarer og Legetoj”.
1946 -1950
Another version of the Lego logo was very widespread at the same time period. It was accepted in 1946 and was used till 1950. It represented the trademark, written in capital orange letters. It was supplemented by a black cursive inscription “Klodster”. Due to this, the logo began to look stricter and wealthier.
1946 – 1950
The new logo was invented in 1946. Unlike the previous ones, it was already colored and was widely used on wooden toys, usually in the form of an applied sticker. The main colors were black and orange, which symbolized energy, happiness, and smiles.
1948 – 1955
The logo, proposed in 1948, stands out thanks to the bright yellow hue of the letters set against a black background.
1950 – 1953
In 1949, LEGO first released a plastic toy – the predecessor of modern bricks. In this regard, in the next year, the emblem was modernized: elongated red letters inscribed in a bold black circle became the symbol of the brand. Also, in the frame, there is a white inscription with the name of the city and country from the company’s original.
1952 – 1953
1953 – 1955
The bright and rich logo was introduced in 1953. The company name was written in large red letters and placed in a bright yellow rectangle.
1954
In 1954, the first of the oval logos appeared, appeared in the LEGO Mursten catalogs. The company has not yet standardized the color of the brand, so there are examples of the logo in several variations, usually depending on the color of the catalog. The most common logo in 1954 was the one with an oval in bright red, where the abbreviation Lego had a white color and a thin black outline. An unusual element that distinguishes this logo from all previous ones is a thin white line with two balls at the ends. Thanks to her, the emblem becomes like a button.
1955
In 1955, the creators only slightly modified the logo. For example, they made it more flattened and elongated. The border of the letters has become thicker and the color of the horizontal divider has become black.
1955 – 1960
In 1955, the first of the oval logos appeared, appeared in the LEGO Mursten catalogs. The company has not yet standardized the color of the brand, so there are examples of the logo in several variations, usually depending on the color of the catalog. The most common was considered a logo with an oval in bright red, where the abbreviation Lego had a white color and a black outline. An unusual element that distinguishes this logo from all previous ones is a thin black line with two balls at the ends. Thanks to her, the emblem becomes like a button.
1958 – 1960
1960 – 1964
In the 1960s company changed its logo one more time. Capital letters of the trademark were placed inside a red rectangle. Inside it could be noticed a cursive yellow inscription “System”.
1964 – 1972
The 1964 variant of the logo, which includes yellow, red, blue, white, and black stripes, was the first trademark registered with the LEGO name.
1972 – 1998
With the entry into the US market in 1973, the need arose for a single emblem. So, the logo got a modern look: a square shape, the corporate Lego Font with “chubby” letters, and bright colors – red and yellow. This symbolism is intended to reflect lightness, joy, and fun.
1998 – Today
In 1998, the brand revamped the logo slightly to make it look better on digital media. The letters are larger and the colors are brighter. In this form, the logo exists to this day.
Emblem and Symbol
With the entry into the US market in 1973, the need arose for a single emblem. So the logo got a modern look: a square shape, the corporate Lego Font with “chubby” letters and bright colors – red and yellow. This symbolism is intended to reflect lightness, joy and fun.
