Reese’s Logo

Reese’s, a beloved confection, intertwines creamy peanut butter with smooth chocolate, creating an irresistible treat. Birthed in the heart of Hershey, Pennsylvania, by H.B. Reese, a former dairy farmer and shipping foreman for Milton S. Hershey, its inception in the 1920s was aimed at satisfying sweet cravings. Reese’s Peanut Butter Cups, its flagship product, emerged from Reese’s experimentation with various candies, ultimately capturing hearts worldwide with its unique blend of flavors.

Meaning and history

Reese’s, a fusion of chocolate and peanut butter, was born in Hershey, PA. H.B. Reese, inspired in the 1920s, worked under Milton S. Hershey before venturing into his own candy business. His creation, Reese’s Peanut Butter Cups, revolutionized the sweet world. Initially, Reese experimented in his basement, blending various flavors. Success came swiftly, by mid-century, Reese’s became a household name. Post Reese’s passing, his family merged the company with Hershey’s, ensuring the brand’s legacy. Reese’s variety expands beyond cups, embracing pieces, spreads, and more, each capturing the original magic. A simple idea turned global sensation, Reese’s continues to delight with its perfect blend.

What is Reeses?
Reese’s stands as a culinary marvel, where silky chocolate cloaks creamy peanut butter in a dance of flavors. Born from H.B. Reese’s ingenuity in the 1920s, this confectionary delight has since evolved into a global emblem of indulgence, merging two beloved tastes into one iconic treat.

1928 – 1929

The logo presents itself in a stately monochrome, its lettering bold and unembellished, evoking a sense of time-honored craft. The words “Reese’s Fine Chocolates” follow in a classic typeface, suggesting quality and sophistication. This minimalistic design conveys an air of exclusivity and tradition, alluding to a rich heritage in chocolatiering. Each letter stands with confident spacing, asserting the brand’s significance in the confectionary realm.

1929 – 1932

This logo, exuding a vintage charm, radiates with golden hues, its typography varied and playful, capturing a bygone era. “Reese’s” is inscribed with a flourish, emphasizing the brand’s identity, while “Peanut Butter Cups” stands out in a bold, inviting script. The tag “72 Count” brackets the top corners, hinting at abundance. A claim of originality, “Made in Chocolate Town—So They Must Be Good”, adds a quaint assurance of quality, rooted in Hershey, PA’s rich chocolate heritage. The year 1935 is marked, anchoring the brand in history. This visual relic tells a story of Reese’s storied past and its timeless appeal.

1932 – 1934

In this rendition, the logo takes on a bold, artistic twist, with “Reese’s” and “Peanut Butter Cups” dominating in a vibrant, crimson hue. Set against a textured black backdrop, the letters exude a hand-painted feel, brimming with rustic authenticity. The addition of a stylized apostrophe adds a touch of whimsy. This design strikes a balance between playfulness and tradition, reflecting Reese’s timeless appeal in a more abstract, visually striking manner.

1934 – 1947

This logo pivots towards sleek modernity with its fluid, cursive typography that exudes elegance and simplicity. The “Reese’s” script is smooth and continuous, suggesting the creamy consistency of its peanut butter filling. Absent are the previous logo’s decorative elements and color contrasts, replaced by a singular, earthy tone that subtly nods to the natural origins of chocolate. This design emphasizes minimalism and brand maturity, reflecting a more refined and focused identity. It embodies a sophisticated simplicity, resonating with a contemporary audience while maintaining the brand’s rich heritage.

1947 – 1972

The logo now bursts with a sunny, orange palette, echoing the creamy, sweet interior of Reese’s peanut butter treats. Abandoning the formal cursive, it adopts a playful, rounded font that’s buoyant and approachable. The apostrophe has vanished, streamlining the text and making the brand’s name friendlier. This design radiates warmth and accessibility, with a color and shape reminiscent of the candy’s own circular, chocolate-coated form. It’s a whimsical shift, evoking the joy and simplicity of enjoying a Reese’s cup.

1972 – Today

The evolution here introduces a dynamic, 3D effect to the Reese’s logo, with a bold drop shadow that adds depth. The color scheme shifts to a gradient, blending warm hues that mirror the candy’s chocolate and peanut butter. The font is thicker, more pronounced, and the ‘s’ now possesses a distinctive flair, enhancing brand recognition. This logo feels more energetic and contemporary, reflecting the brand’s evolution while still paying homage to its sweet legacy. The design captures the essence of the 1970s with its groovy and bold aesthetic.

2015 – Today

The latest logo iteration adopts a smoother, more streamlined typeface, shedding the previous version’s 3D shadowing for a flat design. The color palette remains a striking combination of yellow and brown, symbolizing the peanut butter and chocolate blend that defines Reese’s. The ‘s’ curls with a flourish, adding a touch of elegance to the overall design. This logo signals a modernized approach while maintaining the brand’s core visual elements, reflecting a timeless appeal with contemporary sensibilities. The design is clean, making it adaptable and easily recognizable in today’s market.