Sixt Logo
Sixt is a global car rental company, founded by Martin Sixt in Munich, Germany. Initially established with just a few vehicles to serve travelers, it has grown into a leading mobility service provider with a wide range of services including car rental, car sharing, and ride services. The company’s inception aimed at offering convenient and reliable transportation solutions, adapting over time to include innovative mobility options for customers worldwide.
Meaning and history
Sixt, established in 1912, journeyed from a small fleet to a significant mobility services provider. In 2013, Sixt AG transformed into Sixt SE, adapting to the corporate structure of a European Company and establishing a European Works Council. Sixt expanded its USA footprint in 2011, launching in Florida and by 2020, had over 85 stations in the country. To streamline its focus, Sixt divested its shares in Sixt Leasing SE in 2020, concentrating on mobility services. That year also saw a partnership with Lyft for car rentals via the app. Sixt has progressively embraced an eco-friendly approach, incorporating electric vehicles like BYD into its fleet.
Recent strategic moves include phasing out Teslas due to devaluation concerns, while ordering a mix of vehicle types from Stellantis NV. This diversification ensures Sixt’s resilience against industry shifts and positions it as a pioneer in the modern mobility landscape.
What is Sixt?
Sixt stands as a dynamic force in the mobility realm, originating from Munich in 1912 with a modest fleet, now blossoming into a global powerhouse in car rental and innovative transportation services. It skillfully merges tradition with cutting-edge solutions, catering to the evolving needs of travelers and urban dwellers worldwide.
Before 2023
Bold black letters leap off the stark white canvas, topped by an energetic swoop of orange. “Sixt” emerges, its ‘S’ curling with grace. A playful orange flourish infuses the design with movement and modernity, tipping its hat to Sixt’s heritage in the mobile realm. The logo buzzes with modern energy and an eye to the future.
2023 – Today
This iteration of the Sixt logo amplifies its previous design elements, retaining the iconic orange swoosh but augmenting its prominence. The “S” now exudes a more pronounced curve, enhancing visual flow. Contrasts are heightened, with the black of the letters appearing more assertive, the angles sharper. This evolution subtly refines the brand’s image, maintaining the established identity while injecting a fresh, bolder character into the logo. It’s a modern reinterpretation, speaking to a company that’s constantly on the move.
