ABB Logo
ABB is a global technology company known for its pioneering work in power and automation technologies. It was created through the 1988 merger of ASEA of Sweden and Brown, Boveri & Cie of Switzerland. Headquartered in Zurich, Switzerland, ABB aims to foster sustainable industries and improve energy efficiency. It specializes in robotics, electric vehicle charging infrastructure, and renewable energy solutions, significantly impacting how industries operate and enhancing environmental stewardship.
Meaning and history
ABB’s journey began in 1988, merging Sweden’s ASEA and Switzerland’s BBC. Zurich became its hub. The 90s saw expansion, embracing robotics and automation. The 2000s brought focus shifts, emphasizing power and automation tech. In 2010, ABB delved into renewables, acquiring Baldor Electric. 2012 marked Thomas & Bett’s purchase, enhancing electrical components. The 2015 shift saw ABB refine its core, selling peripheral units. Hitachi acquired ABB’s power grid arm in 2018, focusing ABB on digital industries.
Robotics and electric vehicle charging became pivotal. Sustainability and innovation guide ABB today, shaping a tech-driven future.
What is ABB?
ABB stands as a technological vanguard, blending power, automation, and digital solutions to pioneer sustainable progress and innovation. Born from a merger of cross-border giants, it propels industries forward with robotics and renewable energy prowess, sculpting a future where efficiency and sustainability converge.
1988 – Today
This logo features bold, red block letters spelling “ABB”, a juxtaposition of symmetry and asymmetry. The twin ‘B’s mirror each other, their vertical lines creating a rhythmic pattern, while the ‘A’ stands distinct, its peak reaching higher. The color red communicates energy, passion, and action, resonating with the company’s dynamic presence in power and automation industries. Each letter is partitioned by white lines, symbolizing the company’s clarity in innovation and division of expertise. The design embodies strength, with a nod to the company’s Swedish-Swiss origins, both direct and functional in its aesthetics.
