American Red Cross Logo
The American Red Cross is a premier humanitarian organization in the U.S. It provides emergency assistance, disaster relief, and education, known for blood donation drives and aiding in crises. Integral in both national and international relief efforts, it also supports military families and health training programs, embodying principles of humanity and impartiality in its mission to alleviate suffering.
Meaning and history
The American Red Cross, a cornerstone in humanitarian aid, was established in 1881 by Clara Barton. Inspired by the Swiss-founded International Red Cross, Barton’s vision was to provide assistance to victims of wars and natural disasters in America and across the globe. Officially chartered by the U.S. Congress in 1900, the organization was tasked with domestic and international emergency response, a role it uniquely maintains.
Throughout its history, the Red Cross has been integral in disaster relief efforts, from aiding soldiers and civilians in World Wars to responding to modern-day crises like hurricanes and earthquakes. A significant achievement includes its pioneering work in blood donation and disaster preparedness.
Today, the American Red Cross is synonymous with emergency relief, providing shelter, food, and health services during disasters, alongside supporting military families and leading health and safety training programs. Adapting to contemporary challenges, it continues to uphold its principles of humanity and impartiality, striving to alleviate suffering wherever it may be found.
Before 2012
The emblem, a cardinal-hued cross, conjures imagery of care and immediate assistance, anchoring the left side of the design. To its right, the name of the organization is articulated in assertive, obsidian-toned typeface, its capital letters standing in a row like steadfast guardians of the group’s mission. This logo encapsulates a legacy woven from threads of compassion, resilience, and unyielding service to humanity.
2012 – Today
The American Red Cross is symbolized by a rubicund plus sign, vivid as a drop of blood on a pristine bandage, positioned on a button-like emblem that evokes the simplicity and clarity of their mission. The organization’s name is spelled out in an elegant, slate-toned font to the right, suggesting both solidity and a quiet, unyielding strength. This logo, a marriage of chromatic contrast and minimalist design, is a visual shorthand for a legacy of aid and a promise of hope, standing as a sentinel of care in times of crisis.
