BJP, Bharatiya Janata Party (translated as “Indian People’s Party”) is an Indian political party formed in 1980 from the defunct Janata Party. Today the BJP is one of the two leading parties in India, along with the Indian National Congress.
Meaning and history
The party was founded by Atal Bihari Vajpayee and Lal Krishna Advani; its predecessor was the nationalist organization Bharatiya Jana Sangh. From its inception, the Bharatiya Janata Party positioned itself as an opponent of the Indian National Congress and proclaimed Hindutva, a Hindu cultural nationalism, as its ideology.
The BJP’s main emphasis is on culture and education. The party’s main ideological guidelines in the field of education are to make India a world center for education and bring it back to the glory days of Nalanda University, to place greater emphasis on Indian culture and Indian cultural heritage, and to further disseminate and popularize Sanskrit.
What is BJP?
BJP is an abbreviation, deciphered as Bharatiya Janata Party, one of the two leading political forces in India. The party was officially founded in 1980 but has its roots in Bharatiya Jana Sangh, one of the strongest right-wing parties in the country in the 1950s — 1980s.
In terms of visual identity, Bharatiya Janata Party has been very consistent and loyal, and still uses the badge, created for it at the very beginning of the party’s history, in 1980. The logo uses a graphical symbol, which shows the affiliation of BJP to its predecessor, BJS — the saffron lotus flower.
1980 — Today
The BJP logo is bright, intense, and symbolic. The saffron lotus is its center stands for life, happiness, purity, and nobility. Every day, blossoming with a pure bright bud over muddy water, the flower becomes a sign of righteousness and rebirth of the human soul.
Deities revered by Buddhists and Hindus are depicted sitting on the blossoming buds or holding the lotus in their hands. It symbolizes fertility, eternal life, and the energy of reproduction of all things. The image of the flower reminds us of the divine nature of the mind and its triumph over base instincts.
Orange is considered the color of religion in India. Orange is worn by monks and other ascetics who gave up their families forspiritual life; it symbolizes humility and self-denial – in general, it denotes belonging and respect for ancient Hindu values.
Font and color
The orange and green BJP logo is most often used without any lettering on it, but if there is a need in placing the abbreviation in the badge, it can be seen in a custom bold font in whether white or green colors. When the name of the party is written in Latin characters, it is usually set in a heavy serif font with sharp serifs on the ends of the thick smooth bars.
As for the color palette of the BJP visual identity, it is based on a combination of saffron and green, with black and white additions. Orange (saffron) is primarily the color of fire. It symbolizes purity that has been tested by fire. Green symbolizes peace and happiness, the tranquility of mind. It is the color of nature, soothing and pleasing to the eye at the same time.