Boston Scientific Logo
Boston Scientific Corporation is one of the manufacturers of medical equipment and consumables for surgery, including cardiovascular surgery, neurosurgery, oncology, endoscopy, urology, gynecology, and others. The company operates in more than 130 countries, offering more than 13,000 different products.
Meaning and History
Founded in 1979, Boston Scientific became one of the world’s largest manufacturers of medical equipment and supplies. It all began in 1978 when Pete Nicholas and John Abele were searching for a Medi-Tech investor. As a result, Boston Scientific was established as a holding company with the intention of acquiring Medi-Tech. To broaden its scope of business, the corporation bought rivals and other businesses in the 1980s. Jerry Lacey was brought on by Nicholas in 1985 to expand Boston Scientific’s global operations, starting with the establishment of Boston Scientific International Corporation (BSIC). On May 19, 1992, Boston Scientific made its first public offering (IPO). Boston Scientific reported $1.8 billion in revenue by 1997 after acquiring nine more firms. Its internal expansion was supplemented by a number of strategic agreements and acquisitions.
What is Boston Scientific?
Boston Scientific is a multinational provider of medical technologies. We create and produce cutting-edge medical equipment for the identification and management of numerous illnesses. The company desires to raise the standard of living for patients everywhere.
???? – Today
A very simple, yet grand logo was designed for Boston Scientific. It features the name printed in two lines with a slogan right underneath. A sentence case, elegant ball terminals, as well as serifs, give this logo a unique and impressive look. The deep blue color palette is also a successful choice as it looks timeless and has a lot more meaning behind it than classic black. The overall brand image instills the trust and image of an advanced company.
Font and Color
The logo uses a serif font that closely resembles URW Baskerville Narrow Medium font or CAL Bodoni Casale Medium font. The addition of serifs to the inscription created a sophisticated and stylish appearance. It is well-suitable for a logo of a company that stands behind innovation.
The company went for a solid dark blue color palette with a white background. The blue has always been associated with trust and reliability. It also represents intelligence, wisdom, and stability. All these features are important for any company but especially one that positions itself as a leader in the medical field innovations and developments.
