Dainese Logo

Dainese is an Italian brand known for its protective wear for sports, especially motorcycling and mountain biking. Lino Dainese founded the company. He started it in Molvena, a small town in Italy. The creation aimed to enhance safety in dynamic sports through innovative designs.

Meaning and History

Lino Dainese established the company in 1972, driven by his passion for motorcycle racing. The brand first introduced leather pants designed for motorbike riders. By 1980, Dainese pioneered the use of knee sliders in motorcycle racing. In 1995, the company expanded into mountain biking gear. Dainese continues to innovate with new materials and protection technologies, maintaining its reputation among riders globally.

What is Dainese?
Dainese specializes in protective wear for motorsports and mountain biking. The company focuses on combining safety with comfort and style. Its products include helmets, gloves, and suits, incorporating cutting-edge materials and technology.

1972 – Today

The Dainese logo displays a striking red shield-like emblem, pointing downwards with a white void suggesting. Below this emblem, the name “DAINESE” stands in stark, capitalized black font, emphasizing a modern and robust character. This logo symbolizes a commitment to dynamic safety and performance in extreme sports.