Grab Logo
Grab is a Southeast Asian technology company founded by Anthony Tan and Tan Hooi Ling in Malaysia, later relocating its headquarters to Singapore. Originally launched as a ride-hailing service, Grab has evolved into a super app, offering a wide range of services, including food delivery, payment solutions, and financial services. It aims to address critical transportation challenges and improve the lives of millions in the region through technology.
Meaning and history
Founded in Malaysia, 2012, by Anthony Tan and Tan Hooi Ling, Grab began as MyTeksi, a ride-hailing app. It quickly expanded, rebranding to Grab in 2013. The startup then moved its base to Singapore, eyeing a bigger market. Grab diversified, adding food delivery and payment services, transforming into a super app. It conquered Southeast Asia, becoming a tech titan. In 2018, Grab bought Uber’s regional operations, marking a milestone. The firm entered finance, offering loans and insurance. Despite challenges, Grab continues to innovate, aiming to enhance daily life in Asia.
What is Grab?
Grab is a trailblazing super app rooted in Southeast Asia, originally launching as a ride-hailing service. It has blossomed into a digital behemoth, offering an array of services from food delivery to financial products, aimed at simplifying everyday tasks for millions across the region.
2011 – 2013
The logo features a stylized automobile encapsulated within a sleek, dark square, radiating signal waves atop its roof. The word “MYTEKSI” is boldly emblazoned next to it, with the “MY” in a vibrant green and “TEKSI” in solid black, suggesting a fresh, modern approach to traditional taxi services. The design conveys connectivity and mobility, hinting at a tech-driven solution for transportation.
2013 – 2016
The logo morphs into a dynamic speech bubble with a nimble car silhouette, symbolizing rapid communication and movement. “GRABTAXI” is now the focus, with “GRAB” in a confident black and “TAXI” in an energetic green, highlighting the brand’s core service. This evolution represents a leap towards a more conversational and service-oriented brand identity.
2016 – 2019
The logo evolves again, shedding pictorial elements for a bold typographic approach. “Grab” is written in fluid, continuous lines, with the ‘b’ playfully resembling a driver’s route on a map. The vibrant green hue persists, now brighter, symbolizing growth and energy. This minimalistic yet dynamic design encapsulates Grab’s expansion beyond taxis into a broader range of services.
2019 – Today
This image appears to be identical to the previous one, presenting the “Grab” name in a sleek, modern font with the distinctive green color. The ‘b’ still playfully hints at a journey’s path, encapsulating the brand’s essence in transportation and services. The logo’s simplicity and vibrant color embody the tech company’s forward-thinking and dynamic nature.
