Lux Logo

Lux is a brand that initially became famous for its laundry soap. Lever Brothers developed it. They created Lux in the United Kingdom. It was designed to cater to delicate garments. The brand has expanded into a range of beauty products, including soaps and shower gels.

Meaning and History

Lux was introduced in 1925 as a laundry soap tailored specifically for silks and fine fabrics. This product marked a new era of luxury laundry care at an affordable price. In the 1930s, Lux transitioned into the toilet soap market, promoting its product with Hollywood’s most glamorous stars. By 1958, Lux launched its beauty soap line, which became renowned globally. The brand emphasized elegance and luxury, appealing broadly to women who sought beauty care from a trusted name.

What is Lux?
Lux is a global brand known for its range of beauty soaps and body washes. It symbolizes luxury and elegance in everyday beauty routines. Lux products are designed to make users feel pampered and special with each use. The brand continues to innovate within the beauty industry.

1966 – 1974

The logo features the word “LUX” in bold, block letters. The name “LEVER” anchors the logo at the bottom, suggesting the brand’s heritage. The entire logo is framed by an ornate border, reminiscent of a classic, decorative mirror, hinting at the luxury and personal grooming associated with the brand. The design conveys elegance and quality, suggesting a product that caters to those who appreciate finery in their beauty routine.

1974 – 1983

This logo presents a stark contrast to the previous one, showcasing a minimalist design. It features just the letters “LUX” in a clean, sans-serif typeface. There’s no ornamentation here; the design is straightforward and modern. The bold letters convey strength and confidence. The serifs are gone, reflecting a shift to a more contemporary aesthetic. It speaks to a brand that values simplicity and modernity, a nod to changing tastes and times. This logo’s simplicity makes it versatile, easily recognizable, and ready for a brand that’s looking to the future while being rooted in its legacy.

1983 – 1993

The latest depiction is far more elaborate than its predecessors. It now includes the full title “LUX BEAUTY SOAP” in mixed fonts, suggesting a fusion of classic and modern. A female figure graces the frame, her gaze warm, adding a human touch. The image is colorful and vivid, contrasting with the prior starkness. There’s a detailed illustration of a milk cream jar and flowers, highlighting the product’s ingredients. The phrase “With Milk Cream” and “Normal to dry skin” directly communicate the soap’s benefits, aligning with a more informative and approachable marketing style. The entire composition is encased in a golden frame, reinforcing the sense of luxury and quality.

1993 – 1999

Returning to minimalism, this logo sheds the previous image’s complexity for pure typographic form. Gone are the human figure, product illustration, and detailed descriptors. This design embraces a bold serif font, which stands confidently against a stark backdrop. The font style is reminiscent of traditional print media, suggesting reliability and timelessness. Its simplicity ensures clear visibility and instant brand recognition. This iteration of the Lux logo reflects a modern, stripped-back approach, focusing solely on the brand name and its heritage. It communicates a no-frills sophistication, trusting the strength of the name alone to convey its message.

1999 – 2004

The logo has undergone a color revolution, shifting from stark black to a deep blue, which often symbolizes trust and reliability. The serif font remains, but the color change brings a new energy. Blue may also reference cleanliness and freshness, qualities desirable in a beauty soap brand. The uniformity of color emphasizes the unity of the brand’s identity. Despite the color evolution, the logo retains its minimalist approach, focusing on brand recognition through its simple yet striking font choice. This continuity shows a brand confident in its name and legacy, with just a touch of modernization through color.

2004 – Today

The logo has taken a luxurious turn with a golden hue replacing the previous blue. The letters now have a three-dimensional effect, with subtle shading that adds depth. This design shift suggests opulence and quality, aligning with the name Lux, Latin for light or illumination. The fluidity of the lines in the letters gives a soft, almost velvety appearance, hinting at the tactile experience of the soap itself. The transition to gold, often associated with wealth and high-end products, elevates the brand’s visual messaging to emphasize its premium nature in the beauty industry.