Otsuka Pharmaceutical is a Japanese pharmaceutical business of international import. Their contemporary revenue counts at more than $4 billion, making this company one of the most influential in the realm of medicine production. Otsuka Pharmaceutical has been created in 1964 as a subsidiary to Otsuka Holdings.

Meaning and History

1964 – 2007

The original logo was a circular space outlined by two layers of black rings: the core and a frame around it. In the former, there’s just the word ‘Otsuka’, written mostly in a plain sans-serif font. The only exception is a thin letter ‘T’ – it’s basically three long lines stitched together into something like a letter. It occupies a lot more space than other characters.

In the frame, there’s the word ‘Pharmaceutical’ made in thinner and letters with better proportions. Here, the word is written along the bottom half of the circle with a star on each end.

Finally, there’s also the word ‘Pharmaceutical’ written in Japanese glyphs beneath it all.

2007 – today

 

They updated the logo in 2007. The Japanese bit stayed as before, but the international emblem changed. The word ‘Otsuka’ was now a collection of very slim, turquoise letters placed next to two rounded rectangles. One is bigger and blue; the other is red and much smaller. They basically represent a drug pill and the Japanese sun.