TUI Logo

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TUI stands for Touristik Union International. The company originated in Germany. A group of tourism companies formed TUI to create a unified brand. They aimed to make travel easier and more accessible for Europeans. TUI has grown to become one of the largest leisure, travel, and tourism companies in the world.

Meaning and history

TUI Logo history

TUI Group originated from the merger of Preussag AG and Hapag-Lloyd in 1997. Initially focused on industrial activities, it shifted to tourism. By 2002, TUI became the world’s leading tourism company. The company rebranded as TUI AG in 2002, emphasizing its focus on travel and tourism. It expanded through acquisitions, adding more hotels and cruise ships. TUI faced challenges like economic downturns and the impact of the 9/11 attacks. It merged its travel division with the UK’s First Choice in 2007, forming TUI Travel PLC. In 2014, TUI AG and TUI Travel PLC merged to enhance their global presence. TUI navigated crises such as the 2010 Icelandic volcanic ash cloud and geopolitical tensions. The COVID-19 pandemic in 2020 hit TUI hard, leading to travel restrictions and financial aid from the German government. TUI is adapting to the new travel landscape, focusing on digitalization and sustainable tourism.

What is TUI?
TUI is a multinational travel and tourism company. It provides holidays, flights, cruises, and hotel bookings across various destinations. TUI focuses on offering comprehensive travel services, aiming to deliver seamless holiday experiences. It caters to travelers from around the world.

Before 1997

Preussag Logo old

The logo displayed is for “Preussag”. It features a bold, black color scheme. The design is minimalistic, consisting of an abstract geometric shape. The font is modern and straightforward, emphasizing clarity and a professional look. Overall, the logo conveys a sense of strength and reliability.

1997 – 2001

Preussag Logo 1997

The updated Preussag logo displays a significant shift from its predecessor. Now entirely typographic, the logo features bold, uppercase letters in a vibrant blue. The design emphasizes simplicity and modernity, moving away from any symbolic elements. The font is streamlined and contemporary, reflecting a focus on clarity and corporate identity. This evolution marks Preussag’s transition towards a more straightforward and accessible visual representation.

2001 – 2017

TUI Logo 2001

The “World of TUI” logo creatively transforms the letters “T”, “U”, and “I” into a smiling face, where the ‘T’ serves as a smiling mouth. The dot over the ‘I’ cleverly acts as the eye, enhancing the joyful expression. This red logo encapsulates TUI’s ethos of delivering joyful and memorable travel experiences. The bold, red color stands out, symbolizing passion and excitement. The design is simple yet powerful, effectively conveying the brand’s focus on happiness and customer satisfaction in travel.

2017 – Today

TUI Logo

The latest iteration of the TUI logo simplifies further, dropping the “World of” and keeping just “TUI” next to the iconic smile. The red color remains vibrant, symbolizing excitement and passion for travel. The smile symbol – representing happiness – is more prominent, enhancing the brand’s friendly and welcoming message. The typography of “TUI” is clean and bold, making the brand name stand out more effectively and ensuring easy recognition. This streamlined design reinforces TUI’s focus on simplicity and customer happiness in their travel services.