Vogue Logo

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Tags: fashion | magazine | USA

Vogue is a celebrated fashion magazine issued from America since 1892. As such, it’s one of the longest-surviving publications in history. This magazine has been continuously publishing about fashion and clothing for well over 100 years now, with offices on all continents and in many countries across the world.

Meaning and History

Vogue Logo history

Vogue #1 came out in December 1892. Back then, Vogue has been an independent magazine, although it then was bought by several publishing houses, ending up under the roof of Conde Nast. The very word ‘vogue’ means ‘fashion’ in French – culture of France being extremely popular back then.

What is Vogue?
Vogue is a renowned fashion and lifestyle magazine that originated in the United States. It is known for its influential coverage of the latest fashion trends, beauty tips, and celebrity culture. With a global presence, Vogue has become a symbol of high fashion and is recognized as a leading authority in the industry.

1892 – 1907

Vogue Logo 1892

The front page of the style-centric publication boasts a gracefully arched script showcasing its title. These letters, slender and poised, stand out against a backdrop featuring a sumptuously swirling ribbon with ornate ends. To either side of this ribbon, two sophisticated women dressed in opulent attires make their presence felt. While one gazes into a mirror, reflecting her own beauty, the other peruses a journal’s pages, deeply engrossed. These figures aren’t mere decorative elements but hold significant promotional weight. They not only pinpoint the target readership but also convey the magazine’s thematic essence – beauty and its myriad facets. Furthermore, they subtly hint at the magazine’s universal appeal. Ancient Greek-inspired pillars and blossoming branches elegantly grace the backdrop, adding to the ambiance.


Vogue Logo 1907

Transitioning from a complex imagery, the magazine embraced a more stripped-down design for its emblem. As it journeyed across various editions, one element retained its consistency: the distinctive title. With pronounced serifs and elongated flourishes capped by a dot, the whimsical typography stands out. The “O” and “G” intertwine seamlessly, reminiscent of linked rings, crafting a monogram-like appearance embedded within the word “Vogue”. This sleek integration speaks to the magazine’s evolution, merging tradition with contemporary design.


Vogue Logo 1908

The creatives infused the typography with pronounced weight, imparting the emblem a professional, impactful, and grand presence. The “G” now sports an extended and pointed upper edge, adding a unique twist. This evolution not only redefined its aesthetic but also communicated the brand’s commitment to innovation and contemporary design. Such subtle yet profound changes often reflect a brand’s journey, signaling growth and adaptability while staying rooted to its core values. The renewed emphasis on the “G” is a testament to the attention to detail, ensuring that even the minutiae are not overlooked in the grand scheme of design evolution.


Vogue Logo 1909

The 1909 revamp introduced a whimsical yet distinctly feminine emblem for the style journal. With artistically fashioned characters that boasted extended, curving appendages, the typography presented a dance of contrasts. Intriguingly, the characters’ sizes were not consistent – they began modestly, swelled towards the middle, and then gracefully tapered off towards the end. This design choice lent a singular allure, setting the magazine distinctly apart from its rivals. This innovative approach not only highlighted its commitment to fashion but also showcased the brand’s dedication to artistry and individualism in a competitive market.

1909 – 1914

Vogue Logo 1910

The text underwent a transformation, shedding its ornamental features to embrace a fresher and more spacious feel. By eliminating elongated serifs and superfluous dots, the designers spaced out the characters more generously. Consequently, the spacing between each letter expanded, offering the logo a cleaner, more modern appearance. This evolution was a strategic decision to prioritize legibility and minimalism, ensuring that the brand resonates with contemporary audiences. By focusing on the essence of the typography, the new design presents a balance between heritage and innovation, illustrating the brand’s ability to evolve while maintaining its core identity.

1920 – 1923

Vogue Logo 1920

Throughout the 1920s and 1930s, Vogue’s emblems predominantly exhibited a hand-drawn charm. In 1932, the magazine embarked on a novel journey by featuring its maiden color photographic cover, a masterpiece captured by the renowned Edward Steichen. For this cover, the Vogue insignia underwent a transformation into a set of slender, white characters. Yet, by 1933, it became evident that the design team was not done experimenting. The iterations and reinventions of the logo persisted, revealing an array of diverse and eclectic styles. It was a testament to the magazine’s commitment to both adaptability and creative exploration during those transformative years.

1923 – 1924

Vogue Logo 1923

In 1923, Vogue underwent another emblematic transformation, opting for a striking uppercase inscription crafted in an elegant, fluid script and rendered in a vivid red hue. This particular iteration stands out as the magazine’s sole venture into a colored emblem. The design, with its gentle curves and brief yet subtly arching extensions of the letters, evoked an aura of finesse and refinement, making a distinct mark in the publication’s visual history. This logo uniquely captured the essence of Vogue’s commitment to sophistication and style during that era.

1924 – 1940

Vogue Logo 1924

In 1924, Vogue introduced a fresh emblem, marking a dramatic departure from its predecessor. This revamped logo employed a sleek, precise geometric sans-serif typeface, with each black, moderately bold uppercase letter given a subtle space from its neighbors. Such a design choice exuded modernity and precision, capturing the magazine’s evolution and forward-thinking approach. Remarkably, this iteration graced the magazine’s cover and identity for over ten years, reflecting its resonance and enduring appeal during that period. This logo became synonymous with Vogue’s commitment to contemporary elegance and fashion-forward sensibilities.

1940 – Today

Vogue Logo

Vogue emblem has never really been changed, although there were some alterations for specific issues of the magazine across the years.

The generic Vogue logo is just the magazine’s name written in tall uppercase serif with generally thin lines. It was styled to look sophisticated and Gothic, seeing how much of the high fashion was dictated by France back in the day.

Emblem and Symbol

Throughout the years, the emblem featured on the fronts of the magazine issues could be altered. The usual design is completely black, but, depending on the current style, the coloring could be changed to white, yellow or any other color – anything to look presentable.