XO Logo

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XO, formerly known as XOJET, operates within the private aviation sector, offering on-demand jet charter services and personalized flight solutions. Catering primarily to elite clientele, XO primarily targets the North American market, though its services span globally. Currently, it operates as a subsidiary of Vista Global, a world leader in private aviation services. Merging advanced technology with luxury travel, XO has positioned itself as a modern choice for discerning travelers, merging convenience with unparalleled service standards.

Meaning and history

XO, initially known as XOJET, embarked on its journey in the private aviation landscape in 2006. Established with a vision to redefine the private jet experience, the company quickly became recognized for its on-demand charter services and customer-centric approach. In its early years, XOJET emphasized a unique combination of owning its fleet while also offering flexible charter services. This business model, combined with a rigorous emphasis on safety and service, allowed it to grow rapidly in a competitive market.

As the years progressed, technology started playing an increasingly pivotal role in XOJET’s offerings. The company evolved not just as a service provider but also as a tech-savvy platform, connecting travelers with available jets more efficiently.

A significant turn in XOJET’s trajectory came in 2018 when it was acquired by Vista Global, a global private aviation services platform. This acquisition marked the beginning of a new chapter, integrating XOJET’s robust operations with Vista Global’s expansive reach. Post-acquisition, the brand underwent a rebranding phase, simplifying its name to “XO.”

Under Vista Global’s umbrella, XO flourished even more, expanding its fleet, adopting more advanced technological tools, and broadening its service offerings. Today, as a part of Vista Global, XO stands as a testament to the evolving landscape of private aviation, weaving together its rich history with forward-looking innovations.

2011 – Today
XO Logo

The emblem of the record company spotlights a mere pair of letters: “X” and “O.” Crafted seemingly with the rustic charm of chalk against a slate, these uppercase characters exude an informal vibe. The design hints at a scientific essence, reminiscent of a chemical equation – perhaps a metaphorical nod to the music’s magical formula. A small heart, positioned above and nestled between the letters, plays a dual role. Firstly, it acts as a stand-in for an apostrophe in contractions. Secondly, it alludes to a bond or connection, much like in traditional chemical notations.

The emblem can be found in two contrasting variants: one set against a stark white backdrop and the other against a deep black. The lettering on each alternates between light and dark, mirroring the effect of a photographic negative. This artistic play of reversing colors is commonly referred to as inversion.