AmazonSmile is a program that allows buyers to sponsor non-profit organizations through purchases on Amazon. At the same time, the buyers do not bear any additional costs from participating in the AmazonSmile project. Amazon provides a range of charities that consumers can choose from, which they refer to as Spotlight Charities. They also allow users to search for specific charities if they have a specific one in mind. There are over 1 million eligible organizations on Amazon that you can donate to.
On October 31, 2013, the American retailer Amazon.com launched a new AmazonSmile project. The main idea of the new project is charity. When making a purchase on the AmazonSmile website, 0.5% of the value of the goods paid by the buyer is transferred to a special charitable fund created by Amazon, and from there, it is distributed to various non-profit organizations that need funding.
What is AmazonSmile?
AmazonSmile is a website created by Amazon that showcases all the same products, pricing, and shopping experiences as the original website, but with a twist. It gives buyers a chance to participate in helping various organizations in need (charities, hospitals, orphanages), simply by performing the usual actions, i.e. just by buying items on AmazonSmile. When consumers purchase items from AmazonSmile, Amazon donates 0.5% of the net purchase price of the qualifying purchases to the selected charity.
A logo that represents a new direction Amazon has taken in 2013 is based on the familiar Amazon logo used for all the Amazon products and activities. In fact, it is a simple addition of the word “Smile” to the “Amazon”. The Amazon wordmark still looks the same with bold black lettering written using a sans serif typeface and a yellow smile-arrow that became recognizable on its own, just like Nike’s swoosh. The “Smile” addition is written in a font similar to clear sans. The letters are also all lowercase, noticeably thinner, and colored in the same yellow as the smile sign. The log is typically accompanied by the slogan “You shop. Amazon gives.”, which is also done in black using sentence-style capitalization. The font is very similar to the one used to write “Amazon, but it is smaller and not as thick.