Aston Villa Logo

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Aston Villa, founded in 1874, is a renowned football club based in Birmingham, UK. Historically, they’ve thrived, boasting seven First Division titles and seven FA Cups. Their 1982 European Cup triumph stands out, showcasing their capability on the international stage. Playing at the iconic Villa Park, they’ve nurtured legendary figures like Brian Little and Paul McGrath. Today, under the astute management of Steven Gerrard, the club blends youth with experience, aspiring to recreate historic feats and establish a dominant presence in modern football. Their dedicated fanbase, known as the “Villans,” remains their backbone, echoing undying support.

Meaning and history

Aston Villa Logo history

Aston Villa, a storied football club founded in 1874 in Birmingham, has played a pivotal role in the English football tapestry. Their rich history is adorned with notable successes, including seven First Division titles and seven FA Cups, a testament to their dominance in domestic competitions.

One of the crowning jewels of their history came in 1982 when they clinched the European Cup, marking their prowess on the international stage. Their journey to the title was nothing short of spectacular, showcasing the team’s resilience and skill.

Villa Park, their iconic stadium, has been a fortress and a witness to numerous memorable moments and legendary figures. The likes of Brian Little, Paul McGrath, and Gareth Barry have donned the claret and blue, leaving an indelible mark on the club’s folklore.

The club’s dedicated fanbase, colloquially known as the “Villans,” has been the lifeline, providing unwavering support through thick and thin. Their chants and cheers have echoed through the stands of Villa Park, creating an electrifying atmosphere.

The modern era has seen the club undergo a transformation under the astute management of Steven Gerrard, a footballing legend in his own right. The blend of youthful exuberance and experienced campaigners promises a bright future, with aspirations to relive the historic triumphs and carve a dominant presence in contemporary football.

Aston Villa’s journey has been a rollercoaster of highs and lows, but their historical triumphs, legacy of legendary figures, and the unyielding support of their fans stand as a testament to the club’s grandeur. The future holds promise, and the Villans march on, hopeful and proud, as they continue to etch their name in the annals of football history.

1880 – 1881

Aston Villa Logo 1880

The inaugural symbol features a genuine heraldic lion – colossal, intimidating, possessing a protracted tongue and razor-sharp talons. This crimson predator is illustrated against an immaculate white backdrop. This majestic creature, representative of strength and courage, stands proudly as a testament to the values it symbolizes. With its vivid red hue, the lion catches the eye, embodying the fierce spirit and determination inherent to its nature. Set against the purity and simplicity of the white canvas, the lion’s image is further accentuated, creating a stark and impactful visual representation that resonates with those who behold it. This emblem is not just a mere depiction; it is a symbol that carries with it a rich tapestry of meaning and symbolism, encapsulating the essence of the entity it represents.


Aston Villa Logo 1886

In the year 1886, Aston Villa presented a unique emblem, remarkably devoid of the Scottish lion that has since become synonymous with the club. This distinctive insignia resembled a quadrilateral billboard, adorned with the word “FORWARD” emblazoned across a ribbon. Each of the four compartments showcased a distinct design – a sequence of golden rhombuses set against a cerulean backdrop on one, while another featured a black zigzag line that bisected the space into two vibrant halves, one red and the other yellow. These intricate patterns and vibrant colors combined to create an emblem that was not only symbolic of the club’s rich history and ambitious ethos, but also visually encapsulated the vibrant spirit and dynamic energy that has come to define Aston Villa over the years.


Aston Villa Logo 1956

In a creative twist, the designers chose to reintroduce the lion, albeit facing the opposite direction, while also altering its stylistic portrayal. This ferocious creature is now ensconced within an intricate coat of arms, bathed in a rich shade of blue. Adorning the bottom of the emblem is a matching blue ribbon, proudly bearing the longstanding motto, “PREPARED.” Encircling these prominent features is a border rendered in a subtle shade of light brown, adding an additional layer of visual interest to the composition. This thoughtful blend of colors and elements results in a harmonious and eye-catching design that not only pays homage to the club’s heritage but also symbolizes its forward-moving ethos and indomitable spirit.

1970s – 1980s

Aston Villa Logo 1970

The squad opted for a badge of unique geometry, characterizing itself with a rectangular frame that concludes in a pointed tip at its base. Within this emblem, the lion makes a reappearance, now fully donned in a radiant shade of yellow, embracing its roots as a conventional heraldic icon. Serving as a backdrop, alternating stripes of maroon and blue are employed, mirroring the team’s official colors as seen on their uniform. At the top of the rectangle, the club’s name “ASTON VILLA FC” is prominently displayed, while the bottom features a ribbon that proudly proclaims their time-honored motto, “PREPARED.” This emblem stands as a testament to the team’s rich history and unwavering resolve, symbolizing their readiness to face whatever challenges lie ahead.

1973 – 1987

Aston Villa Logo 1973

In 1973, the team unveiled a circular emblem, featuring a vibrant red lion set against a serene blue backdrop. The words “ASTON VILLA FC” were retained, but they were repositioned onto an expansive purple ring that doubled as the emblem’s border. This iconic symbol graced the players’ kits during some of the club’s most triumphant moments, including their victorious campaigns in the League Championship in 1981, the European Cup in 1982, and the subsequent European Super Cup. Each stitch of this emblem is woven with the tales of victory, resilience, and the rich history that has shaped the club into what it is today. It is a testament to their enduring legacy and a beacon of pride for fans and players alike.


Aston Villa Logo 1980

In 1984, a significant development transpired as Mita Copiers, a prominent producer of copy machines, entered into a sponsorship alliance with Aston Villa. This collaboration spanned a fruitful nine-year period, throughout which the team’s kit was embellished with the stylized “mita” insignia in italics. However, this new addition did not lead to the exclusion of the emblematic Scottish lion. The creatives opted to retain this symbol of pride, along with the circular motif and the club’s name. These elements underwent a subtle transformation, with their sizes being moderately scaled down, and their color palette being switched to a harmonious blend of white and purple.

1980s – 1990s

Aston Villa Logo 1980

Upon the cessation of Mita Copiers’ sponsorship, Aston Villa made a nostalgic return to its classic emblem from the years 1973 to 1987. This emblem showcases a majestic brown lion, proudly ensconced within a vibrant blue circle. Encircling this is a ring adorned in a rich shade of burgundy, all of which is encased within a prominent, bright yellow outer border. This amalgamation of colors and symbols serves as a visual representation of the club’s storied history and traditions, symbolizing its rich heritage and the unyielding spirit that has defined Aston Villa over the years. It is a testament to the club’s identity and serves as a beacon of pride for both players and fans alike.


Aston Villa Logo 1990

A transformative shift in aesthetics was implemented, manifesting itself through a fresh palette of colors. Simultaneously, the typographic style of the “ASTON VILLA FC” inscription underwent a contemporary revamp. This evolution in design serves as a testament to the club’s commitment to progress while also paying homage to its storied past. The modernized font provides a crisp, clean aesthetic that aligns with the club’s forward-looking ethos. It signifies a blend of tradition and modernity, showcasing Aston Villa’s dedication to evolving with the times while retaining its rich heritage and core values. These subtle yet impactful changes mark a new chapter in the club’s visual identity, enhancing its brand image and solidifying its presence in the world of football.

1990s – 2000s

Aston Villa Logo 1990

In 1992, Aston Villa took a contemporary twist on their 1970s emblem, unveiling a modernized design that featured a striking yellow lion positioned upon a shield adorned with stripes. Contrary to its predecessor, the ribbon element of the emblem underwent a color transformation from its original blue to a subtle light brown, harmoniously matching the rectangle positioned at the top of the design. This aesthetic update was more than just a visual refresh; it was a nod to the club’s rich heritage while also embracing a more modern and dynamic visual identity that resonates with the evolving landscape of football and the diverse audience that the sport captivates.

1990s – 2007

Aston Villa Logo 1990

As the new millennium dawned, Aston Villa’s emblem underwent a meticulous revamp. The lion, a prominent feature of the logo, was intricately detailed to enhance its visual impact. Concurrently, the tape was omitted, and the “PREPARED” motto was repositioned within the confines of the shield, creating a more cohesive and streamlined design. Additionally, the “FC” suffix was eliminated, and a sophisticated serif font was elected for the inscription of the club’s name. These changes collectively represent the club’s evolution and readiness to embrace the future while preserving its rich heritage and enduring values. They encapsulate Aston Villa’s commitment to progress, excellence, and a deep-rooted connection with its history.

2007 – 2008

Aston Villa Logo 2007

In 2007, the reins of Aston Villa were passed into the hands of American tycoon, Randy Lerner. To mark this significant milestone and symbolize the dawn of a new epoch, the football squad disclosed an emblematic shield bordered with a vibrant crimson and filled with a tranquil blue. Atop the blue, a lion stands tall on its hind legs. The club’s creed, “Prepared,” is emblazoned at the shield’s base. Officially sanctioned by the club’s hierarchy on May 2, 2007, the emblem maintains a harmonious link with its predecessor. It retains the club’s traditional palette of blue and crimson, along with the golden lion, a nod to Scotland’s coat of arms – a homage to the club’s founders, George Ramsay and William McGregor. The club’s full name “Aston Villa” is represented by the initials “AVFC.” To the left, a white five-pointed star gleams, a tribute to the team’s triumphant European Cup campaign in 1982.

2008 – 2016

Aston Villa Logo 2008

In a creative decision, the designers opted for a variation in the color palette, selecting a distinct hue of blue that differs from previous iterations. Moreover, they made a deliberate choice to incorporate burgundy as a replacement for the raspberry color that had been utilized in the past. This shift in color tones is not merely a cosmetic alteration but represents a thoughtful consideration of the visual identity of the design. The new shade of blue adds a fresh vibrancy, while the addition of burgundy introduces a touch of elegance and richness. Together, these colors harmoniously blend to create an aesthetic that is both modern and timeless, encapsulating the essence of sophistication and innovation.

2016 – 2023

Aston Villa Logo 2016

2016 proved to be a particularly challenging year for Aston Villa, culminating in their relegation from the Premier League. Compounding these difficulties, the club invested £100,000 in the redesign of their logo, a version that bore a striking resemblance to its predecessor. The alterations made by the designers were subtle yet meaningful; they opted to do away with the “PREPARED” motto, increased the size of the lion to give it more prominence, and endowed the lion with more defined claws. These changes, although seemingly minor, were part of a strategic attempt to refresh the club’s visual identity and symbolize a fierce determination to reclaim their spot in the Premier League.

2023 – Today

Aston Villa Logo

In November 2022, Aston Villa Football Club proudly unveiled its reimagined logo, set to make its official debut in the 2023-2024 season. While the logo may appear fresh and modern, discerning fans will recognize the return of iconic elements that have defined the club’s identity.

The lion, a symbol of cunning and ferocity, takes center stage as the primary emblem of the club. In contrast to its previous renditions where it faced left and lacked detail, the designers have now reoriented the lion to face right, imbuing its silhouette with enhanced expressiveness through the addition of intricate contours along its paws and mane. This meticulous attention to detail bridges the gap between the new logo and the club’s original emblem from the years 1878-1886.

The five-pointed star, emblematic of the club’s pride, has been resized and repositioned to the top right corner, directly within the lion’s focused gaze. This star is a testament to the club’s triumphant victory in the 1982 European Cup.

A significant innovation in the logo is its foundation. Previously, the lion was depicted atop a shield; now, it resides within a blue circle, encased by a wide purple frame. This circular emblem won the approval of 77% of fans in a poll.

The color palette of the logo has evolved, now predominantly featuring shades of purple and blue, with yellow reserved exclusively for text. The club’s name “ASTON VILLA” is emblazoned at the top in a bold, serif font, and the foundation year “1874” is proudly displayed at the bottom, chronicling the rich history and legacy of the club.