Gerber Logo

Gerber is a well-known brand specializing in baby food and products. Dan Gerber founded it in Fremont, Michigan, aiming to provide easy, nutritious options for infants. It was created to offer parents convenient feeding solutions that support healthy growth in children.

Meaning and History

Founded in 1927, Gerber initially manufactured canned fruit and vegetable products. The transition to baby food happened when Dan Gerber’s wife, Dorothy, suggested pureeing their canned goods for their own baby, sparking the idea. By the 1940s, Gerber had become synonymous with baby food in America, pioneering extensive research into infant feeding. In 2007, Nestlé acquired Gerber, broadening its global presence and continuing innovation in child nutrition.

What is Gerber?
Gerber is a well-established manufacturer of baby food and related products. The brand is dedicated to nourishing infants and young children. Gerber is recognized for its wide range of nutritious offerings that cater to different stages of a child’s development.

1928 – Today

The Gerber logo captures the innocent curiosity of a baby with its iconic sketch. Encased in a blue circle, the child’s face is central. It boasts stark contrasts in grayscale, drawing immediate attention. The baby’s wide eyes and parted lips suggest wonderment, a universal trait of infancy. Below, the brand’s name in bold, blue lettering anchors the design, asserting its identity with simplicity and clarity. The use of blue not only symbolizes trust and dependability but also complements the monochrome portrait, creating a memorable emblem that resonates with consumers worldwide.