Janssen is a pharmaceutical company. Its founder, Dr. Paul Janssen, was from Belgium and one of the most important scientists of the last century and an inspiration to many people. As a result of his work, discoveries were made in various fields of medicine. Throughout his life, he patented over 100 inventions. Janssen works in areas of medicine where it can bring the greatest benefit: immune-mediated and metabolic diseases, infectious diseases and vaccines, diseases of the central nervous system, oncology, psychiatric disorders, pulmonary arterial hypertension, and other diseases of the circulatory system.
Meaning and History
In 1953, Janssen Pharmaceuticals was founded by a young doctor from Belgium. However, the history of the company began with Paul Janssen’s father, Dr. Constantans Janssen. In 1934, he founded a small pharmaceutical business that imported and distributed medicines. His son Paul was fond of chemistry and pharmacology. Paul suggested to his father the ideal option for the further development of the company would be to conduct research to create new medicines. In 1961, Johnson&Johnson added this company, which brought 80 patented drugs with it, to the list of its brands.
What is Janssen?
Janssen Pharmaceutica is a whole laboratory that conducts medical research. It is a brand where the development of about a hundred medications which saved millions of human lives to date has taken place.
1960s – 1990s
The first version was black and white. It featured “Janssen Pharmaceutica” written in two lines of the same length, so the second line had smaller font. The font did not have any serifs and featured clean lines and straight cuts. All the letters were uppercase, which made the logo look professional. There was one other detail. It was a vertical rectangular emblem of black color. It was divided in half by a white line with a silhouette of a deer at the top and an outline of “J” at the bottom.
1990s – 2012
The wordmark stayed the same, only the word “Janssen” was written using bolder, thicker lines. The color palette was now blue and white. The emblem that accompanied the name was also redrawn. The designers kept the deer silhouette, making minor modifications, and placed it on a blue square turned sideways to resemble a diamond. It was no longer the same height as the wordmark.
2012 – Today
In 2012, the company decided to give its logo a modern spin. The brighter blue color gradient for the decorative element that resembled the letter “J” immediately captured the attention. It was placed to the right of the name, which now spelled out only “Janssen”. The inscription was dark blue and done using only lowercase letters.
Font and Color
The company always went for a simple, yet sophisticated look when it comes to the fonts. It used basic sans-serif fonts until 2012, which were replaced by a fancier typeface that resembled FF Dax Pro Regular. The color palette gave the original logo a classy, sophisticated look thanks to black. The new blue color is meant to stand for dependability, security, and trust. These are good associations for a pharmaceutical brand.