Nokia Logo

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Nokia is an information technologies producer. It was founded in 1865 and currently based in Espoo, Finland. Now, the company is occupied to manufacturing of a huge list of consumer and business goods, including smartphones, smart TVs, audio devices, and others. Nokia made a huge contribution in the mobile industry, participating in 3G, LTE and GSM technologies manufacturing.

Meaning and history

Nokia Logo history

Up until 1967, Nokia hadn’t anything close to technologies. Initially, it was a pulp mill business set up in 1865 by Fredrik Idestam near Tampere, Finland. The company was named Nokia after the city where one of the factories was based. In 1871, Idestam partnered up with Leo Mechelin to set up a venture company.

During the following years, this joint business took part in various fields of manufacturing, including rubber, cable, and electricity production, as well as respirators production.

Finally, in 1967, three major rubber, electronics, and cable company united to form Nokia Corporation – a giant producer in the aforementioned industries, which would also start producing radio- and telecommunications products for the army and civilians. It entered the Soviet market in the 60s, trading telephone equipment made of U.S. parts.

In the 70s and 80s, they had been buying many European and Swedish companies manufacturing computers and TVs. One of such companies was Mobira, which launched the first international cell network in 1981 and produced the Nokia’s first mobile phone a year after.

Nokia, now focused on telecommunications, dominated the mobile phone market in the 90s and 2000s with their safe and quality products, known for innovations. For example, the 3600/3650 model was the first to have a camera. Nokia also gave birth to mobile gaming, as they ported and preloaded Snake on their products. By the end of 2007, they occupied half of the world’s smartphone market.

However, the market influence became to lower in the early 2010, following the Samsung, Apple, and other brands appearance. In 2011, Nokia sold its smartphones business to Microsoft and focused on other products. Although they still manufacture mobile phones, but they mostly focus on TVs, data network equipment, audio devices, Wi-Fi routers, et cetera.

What is Nokia?
Nokia is a multinational IT giant, based in Finland. Established in 1865 as a small pulp factory, it has restructured the business and now provides people with high-end electronic devices, as well as complicated software or data network systems.

1868 – 1965

Nokia Logo 1868

The Nokia’s pioneer logotype appeared with the founding of the second pulp enterprise near Nokianvirta River. It featured a part of a salmon with its mouth open. The fish, probably symbolizing the river, was drawn in a ring  with two inscription on it. The upper one read: ‘Nokia Osakeyhtio’, while the lower featured the ‘Nokia Aktiebolac’ wording. The sign hadn’t gotten any modifications up until its defunct almost a century later.

1965 – 1978

Nokia Logo 1965

The Nokia’s second logotype has once played a central role in the visual identity of another company, Suomen Gummitehdas Oy, occupied to rubber tiers making. Taking in sight their main specialization, the designers from the company used black circle. Nokia added a semicircular bar at its center, putting the company’s name on it.

1978 – today

Nokia Logo

In 1978, the Finnish corporation has simplified its logotype, removing all graphical elements and remaining only the name. It became probably the most recognizable word mark of all.


Nokia Symbol

This nameplate has a pure and stylish font. Pure because it was actually named ‘Pure’ by the designers. Stylish, as the capitalized sans-serif letters with somewhat blocky forms translated an eye-catching image of a serious company producing high-end products. They also write their ‘connecting people’ slogan below the name. It has a slim sans-serif font with the first characters uppercase.


Nokia Emblem

In marketing, color matters. Various researches show that the color of the product and the brand’s visual identity provokes different consumer behavior. For example, blue, featured on white, associates with reliability and trustworthiness. And it also increases sales.