Novotel Logo
Novotel is a mid-scale hotel brand within the Accor group, created by Paul Dubrule and Gérard Pélisson. Originating in Lille Lesquin, France, it was designed to offer comfortable, spacious rooms with a modern design for travelers. The brand was established to meet the growing demand for accommodation that combined quality, consistency, and accessible pricing. Novotel has since expanded globally, catering to both business and leisure travelers seeking reliable, contemporary lodging options.
Meaning and history
Novotel emerged in 1967, conceived by Paul Dubrule and Gérard Pélisson. First opened in Lille Lesquin, France. Aimed at modern travelers. Offered spacious, design-forward rooms. Quickly stood out for quality and consistency. By 1970, expansion began across Europe. 1975 marked its international leap. Known for blending business with leisure. Innovations included family-friendly policies. Sustainability became a key focus. Accor acquisition broadened its global footprint. Novotel operates in over 60 countries. It symbolizes affordable luxury. Continues evolving, embracing digital and eco-friendly practices. Novotel’s journey reflects adaptability and commitment to guest satisfaction.
What is Novotel?
Novotel serves as a beacon for travelers seeking a blend of comfort and contemporary design in the mid-scale hotel segment. Established by visionaries Paul Dubrule and Gérard Pélisson, it has flourished into a global presence, marrying accessibility with a flair for innovation and sustainability.
1967 – 1972
The logo depicts a stylized ‘N’ that doubles as a building facade, indicating the hotel’s structural domain. Accompanied by the word ‘Novotel’, the typography is sleek, suggesting modernity. The three stars located at the top symbolize the quality of your stay. The logo’s monochromatic scheme hints at sophistication and timeless appeal.
1972 – 1980s
Transitioning from monochrome, this iteration of the logo introduces a bold blue backdrop, encapsulating vitality and trust. The ‘N’ and ‘novotel’ remain, now in a contrasting white, enhancing visibility and impact. The overall feel is one of refreshed confidence, aligning with a brand on the move in the hospitality landscape.
1980s – 1994
This logo simplifies, focusing on the name ‘Novotel’ in bold, black font against a stark white field. Beneath, ‘HOTELS’ is clearly stated, demarcating the brand’s industry. The graphic element and stars are absent, signifying a pivot to minimalist branding. The emphasis is on clarity and recognizability, reflective of a mature, established identity in the hospitality sector. This design opts for straightforwardness, mirroring the no-frills, quality service ethos of Novotel.
1994 – 2008
The logo evolves into a harmonious blend of color and corporate identity. A golden swoosh crowns ‘Novotel’, symbolizing dynamism. Below, ‘Accor hotels’ signals the brand’s alliance with its parent company. The blue backdrop evokes reliability, while the orange line adds a warm, welcoming touch. This design showcases the brand’s evolution towards a more integrated and visually striking corporate synergy.
2008 – 2015
The logo retains the blue and gold color scheme, reinforcing brand continuity. The ‘Accor hotels’ reference is removed, placing ‘Novotel Hotels’ front, enhancing brand autonomy. The golden swoosh remains, now more streamlined, symbolizing movement and progress. The rectangular background has rounded corners, softening the overall aesthetic and making the logo more approachable. This design iteration speaks to modernity and the brand’s forward-looking philosophy.
2015 – Today
In this evolution, the logo adopts a cleaner, more sophisticated look. The color palette is simplified to navy blue, signifying professionalism and stability. The swoosh is more refined and subtle, emphasizing elegance. ‘Hotels & Resorts’ is newly included, expanding the brand’s identity beyond just hotels to a wider hospitality experience. The typeface is modernized, with an emphasis on clarity and legibility, reflecting a contemporary and high-end positioning of the Novotel brand.
