Orange Logo
Orange stands as a notable telecommunications giant. France Telecom, the original creator, brought this brand to life. Its birthplace lies in France, aiming to revolutionize communication. The brand symbolizes innovation, connecting people across the globe with ease and efficiency. Through its services, Orange has bridged distances, making the world a smaller, more accessible place.
Meaning and history
Orange emerged on the telecommunications scene on 28 April 1994. This milestone marked the beginning of a new era in mobile communication. Through strategic acquisitions and expansions, Orange broadened its reach, stepping onto the global stage. By the early 2000s, it had become a household name, synonymous with reliability and forward-thinking. Significant years in its journey include 2000, when France Telecom acquired Orange, and 2013, when the brand unified its services under one identity, cementing its place in the digital world.
What is Orange?
Orange is a telecommunications behemoth, offering a wide range of services. From internet connectivity to mobile telephony, it plays a crucial role in our digital lives. Its global presence and commitment to innovation make it a key player in connecting people worldwide.
1975 – 1981
The logo features a stark blue rectangle, set against a white background. Inside, bold white text spells out ‘Telecommunications’. The graphic element is located on the right: a simplified handset above the telephone dial. This emblem embodies the essence of communication—clear, direct, and interconnected. The use of blue evokes reliability and professionalism, while the clean lines ensure the logo’s modernity and straightforwardness. It’s a visual representation of a company at the forefront of connecting people.
1981 – 1982
This iteration of the logo introduces the abbreviation ‘PTT’ above ‘Télécommunications’, signaling a broader scope. The letters ‘PTT’ appear in bold, suggesting a robust and foundational role in communications. Below, ‘Télécommunications’ is written with an emphasis on clarity and service. The overall design, enclosed in a blue border, conveys a blend of tradition and connectivity. It speaks of an entity rooted in history yet pivotal in modern communication.
1982 – 1987
In this logo’s evolution, the ‘PTT’ acronym takes center stage, with ‘TELECOMMUNICATIONS’ nestled beneath. The typography exudes a sense of strength and modernity, while the white letters pop against the deep blue. A separate square, sharing the same vibrant blue, shows a stylized phone, its shape simplified and geometric. This design shift reflects a modern, approachable brand, with a clear focus on communication services.
1987 – 1988
The logo has evolved to a more streamlined design. “TELECOM” is now boldly featured, indicating a concise brand focus. The font is substantial, commanding attention. Blue continues as the primary color, maintaining the theme of trust and communication. The phone icon is now partitioned, emphasizing its role in connectivity. This version simplifies and modernizes the brand’s visual identity, aligning with an evolving digital era. It reflects a clear, direct approach to telecommunication services.
1988 – 1993
The logo now prominently features “FRANCE” atop “TELECOM”, signaling its national identity. The design retains its bold, blue lettering and familiar telephone icon. The icon’s separation into a distinct block enhances its visual impact. This change reinforces the brand’s French roots while upholding its commitment to telecommunication services. The logo’s clarity and simplicity reflect a confident, established presence in the industry.
1993 – 2000
The emblem presents a circular motif with a stylized keypad, invoking the classic era of telephony. “France Telecom” is spelled out in a bold, serif font, suggesting solidity and reliability. This design bridges traditional communication with the emerging digital future. The logo’s simplicity hints at a company rooted in heritage yet moving towards technological innovation. It’s a symbol of a national provider stepping confidently onto the global stage.
2000 – 2006
The logo is now full of color: next to the brand name there is a bright orange-red ampersand. “France telecom” adopts a lowercase, sans-serif font, signaling modernity and accessibility. The warm color gradient suggests energy and innovation, a departure from the previous corporate blue. This design speaks to a dynamic future for the brand, embracing change and the digital revolution.
2006 – 2013
The logo retains its dynamic swirl but transitions to a gradient that smoothly changes from yellow to red. The word “francetelecom” now flows in a continuous string, entirely in lowercase letters. This shift to a more unified, gradient color scheme and the removal of spaces in the text emphasize fluidity and modernity. The design choice reflects an evolving brand in a digital age, focusing on connectivity and continuity.
2013 – Today
The logo transforms to a bold, solid orange background with the word “orange” in white lowercase letters. The ‘TM’ trademark symbol is succinctly placed, indicating brand ownership. This minimalist approach abandons gradients and icons for stark simplicity, capturing the essence of the brand with color and typography alone. It’s a striking shift to unmistakable identity and modern branding.
