Schindler Logo
Schindler Group specializes in elevators, escalators, and moving walkways. Robert Schindler founded it. He started the company in Switzerland. The purpose was to develop innovative transportation solutions for buildings.
Meaning and History
Schindler started in Switzerland, born from Robert Schindler’s vision. It initially crafted machinery, evolving into an elevator powerhouse later. By the 1930s, the company expanded its repertoire to include escalators. Schindler’s commitment to innovative transit in buildings took a global stage then. The years that followed saw it cementing its place in the vertical transportation sector. Schindler now leads in eco-friendly, smart mobility solutions. From its modest beginnings, it has become a name associated with moving millions safely every day. Its journey mirrors the ascent of its own elevators: from the ground up, reaching impressive heights.
What is Schindler?
Schindler is a leading global provider of elevators and escalators. The company designs, installs, services, and modernizes transport systems for almost every building type. Schindler’s products are synonymous with safety and innovation.
1910 – 1925
The logo indeed has two arrows, creating an inverted ‘V’ inside a circle. This symbol, together with “SCHINDLER” arched above and “1874” below, conveys stability and convergence, reminiscent of a foundational keystone. This emblem suggests a merging of paths, perhaps hinting at collaboration or coming together, a fitting motif for a company built on connectivity and movement.
1925 – 1974
In this evolution of the logo, the central figure transforms into a pointed arch. The name “SCHINDLER” still crowns the design, but with more pronounced letter spacing. Below, “1874” remains, anchoring the logo in its historic roots. The entire composition sits within a defined circle, suggesting continuity and the cyclical nature of innovation. This design speaks to a bridge between the company’s rich past and its forward-thinking ethos.
1974 – 1985
This rendition of the logo maintains the arch and the encircling band, but streamlines the elements for a cleaner look. The text “SCHINDLER” appears more cohesive, signaling unity and integration. “1874” is now centrally placed below the arch, signifying a foundation of tradition. The design, while still true to its heritage, reflects a modernized approach, emphasizing clarity and a focused identity.
1985 – 2006
This logo iteration marks a significant shift to modernity. The iconic arch remains but is now part of a smaller emblem beside the word “Schindler”, which takes prominence in bold, sans-serif typography. Below, horizontal red stripes add dynamism, symbolizing movement and progress. The design’s simplicity and use of negative space echo contemporary aesthetics, emphasizing the brand’s evolution and current direction.
2006 – Today
The logo now takes on a three-dimensional perspective with a gradient finish, giving it depth and a modern edge. The arch is depicted with a shadow effect, showcasing a new layer of sophistication. “Schindler” is written below in a bold, sans-serif font, colored in red, providing a stark, visually appealing contrast against the metallic sheen of the emblem above. The entire design exudes a sleek, contemporary vibe, aligning the brand with current design trends and technological advancement.
