Shop Pay Logo
Shop Pay is a convenient and secure way to pay for online purchases quickly and easily. This handy little tool allows customers to save credit card information as well as other details. For example, the user can have over a dozen shipping addresses, as well as multiple credit cards and billing addresses saved in the account. Thus, the shopping experience improved and stores saw a higher customer return ratio. In order to make payments with only one tap, Shop Pay also offers fantastic features like Apple Pay and Google Pay.
Meaning and History
Shop Pay was introduced in 2017 by the Shopify ecommerce platform. The service was originally named Shopify Pay to create a stronger association with the recognizable company. It was later shortened for multiple reasons. The service has gradually begun to expand over time by incorporating new features and pursuing more cooperations. Since its launch, it has amassed a sizable user base of over 1.3 million.
What is Shop Pay?
Shop Pay is a payment system used in online stores. It was developed by Shopify and is accessible to all retailers who make use of their platform. The service is marketed as secure and convenient.
2017 – Today
The logo of the service features the name split in half using different fonts and bases. The first half is printed using large, lowercase letters. The second half is printed using a much smaller font with the first letter being capitalized and set on a rectangular base with rounded corners. The unique way the letter “O” is printed gives the logo an image that cannot be mistaken for any other service. In fact, the company uses the “O” instead of the whole word when it needs to shorten the logo. This makes the logo resemble a similar Apple Pay logo. The logo looks modern and its minimalistic design allows it to be used across different apps, platforms, etc.
Font and Color
The logo uses a bold, sans-serif to print the “Shop” part of the name. It closely resembles Qanelas Soft Bold font. Meanwhile, the second half is printed using a finer font that looks similar to the Bourton Text Semi Bold font.
One can see two color palette variations. There is a classic black and white. It is a timeless choice that reflects the company’s strength and superiority. A neon blue color in combination with white creates a very attractive image for a modern shopper. The blue is also a color that evokes an impression of reliability and trustworthiness. These features are very important for a service that deals with important and personal data.
