Shopee is a major e-commerce platform for Eastern and Southeastern Asian countries. It was launched in 2015 by a Singaporean entrepreneur Forrest Li. The main idea is very simple: it’s a platform where people from different countries (including some outside of Asia) can buy and sell stuff online.
Meaning and History
Shopee is an e-commerce platform founded by Forrest Li in 2015. It quickly emerged as a leading player in the Southeast Asian market. Shopee’s success can be attributed to its user-friendly interface, extensive product range, and innovative marketing strategies. The company achieved significant milestones, including reaching over 200 million downloads in 2019 and becoming the most downloaded shopping app in Southeast Asia and Taiwan. Shopee also pioneered the concept of “Shopee Live,” a live streaming feature that enables sellers to showcase their products in real-time. As of now, Shopee continues to expand its presence across the region, offering a seamless online shopping experience and remaining a key player in the e-commerce industry.
What is Shopee?
Shopee is a leading e-commerce platform in Southeast Asia and Taiwan. It offers a wide range of products, including electronics, fashion, beauty, and home essentials. Shopee provides a user-friendly interface, secure payment options, and reliable delivery services to millions of online shoppers.
2015 – 2019
The initial Shopee logo consisted of two elements: an emblem and a platform’s name right next to it.
The emblem is a silhouette of a shopping bag, covered completely in orange and with a white capital S in its middle. The name is located to its right, it uses the same style of writing as the big S on the emblem, except it uses both lowercase and uppercase letters and prefers the color orange, as well.
2019 – Today
In 2019, they decided to reshuffle the layout. Firstly, they changed the color from bright orange to a sort of auburn shade. Secondly, the name part moved to the spot below the shopping bag symbol. Proportions also changed, and the bag suddenly became much larger, and the writing – much smaller comparably.
Emblem and Symbol
In many instances, Shopee products simply use the shopping bag symbol (with the big S in the middle) as emblem. The Android app for the platform, for instance, reversed the colors of the bag and put it into an orange square as background. These usually get rid of the name part altogether.