Twix Logo
Twix is a popular chocolate bar consisting of a biscuit base topped with caramel and coated in milk chocolate. It was first created in 1967 by Mars, Incorporated in the United Kingdom. Initially known as “Raider” in several European countries, its primary purpose is to offer a sweet, crunchy snack option. The combination of textures and flavors has made Twix a favorite among chocolate enthusiasts worldwide.
Meaning and history
Twix, a distinctive chocolate bar, emerged in 1967 from Mars, Incorporated’s innovative confectionery line in the UK. Originally named “Raider” in European markets, it was rebranded to Twix in 1991, unifying its global presence. The bar combines a crisp biscuit, creamy caramel, and smooth chocolate, offering a multisensory snacking experience. Twix’s evolution involved introducing variations like peanut butter, dark chocolate, and ice cream versions, diversifying its appeal. Known for its memorable marketing, Twix has consistently positioned itself as more than just a chocolate bar. The dual-stick format, a unique feature, promotes sharing and enjoyment in pairs.
As part of Mars, Twix contributes significantly to the company’s global success, with its distinctiveness lying in texture and taste. Its journey reflects innovation and adaptability in the ever-changing confectionery market, cementing its status as a beloved treat worldwide.
What is Twix?
Twix is a delightful chocolate treat featuring a crispy biscuit core, layered with smooth caramel, and encased in creamy milk chocolate. Born in the UK in 1967 under Mars, Incorporated, it’s celebrated for its unique texture and taste, offering a harmonious blend of crunch and sweetness in each bite. Twix’s distinctiveness lies in its dual-bar format, making it a popular choice for snack lovers seeking a blend of textures and flavors.
1979 – 1982
The logo is striking, featuring the name “Twix” in bold, vibrant orange hues that command attention. The font is playful yet assertive, with a retro flair that nods to its classic roots. The word “TWIN BAR” is underscored beneath, suggesting the iconic two-stick form of the chocolate bar. The entire design is set against a black backdrop, creating a stark contrast that enhances the visual impact. Overall, the logo encapsulates the spirit of the Twix brand: fun, energetic, and unmistakably delicious.
1982 – 1993
The updated logo maintains the bold, red lettering of “Twix,” but streamlines its appearance, removing the black shadowing for a cleaner look. The letters now have a uniform color fill, with white trims that define the edges and enhance readability. This design drops the previous “TWIN BAR” text, focusing solely on the brand name, emphasizing its iconic status. The addition of the “TM” symbol in the upper right corner signifies its trademark registration, underscoring the brand’s established identity. The overall design is more modern and simplistic, aligning with contemporary branding trends while retaining the classic Twix charm.
1993 – 1997
This iteration of the Twix logo refines its predecessor, highlighting the brand name in a vivid red with a pronounced 3D effect. The shadow detail adds depth, suggesting a more dynamic presence. The trademark ‘R’ now accompanies the logo, indicating a registered brand and symbolizing its established market identity. The font retains its playful yet bold style, with the 3D effect offering a modern twist that suggests the bar’s multi-layered nature. The overall aesthetic remains true to Twix’s spirited brand, while the enhancements reflect a step towards a more contemporary image.
1997 – 2010
The Twix logo evolution softens its visual impact with more rounded letterforms, moving away from the sharp edges of its predecessor. The red hue is now a warmer, deeper shade, while the white and brown outline provides a subtle nod to the chocolate and caramel within the bar. “Brand” is introduced in a minimalist font, signifying Twix as not just a product but a distinct brand identity. This logo retains the playful nature of the Twix brand but with a modernized touch that suggests a softer, more approachable image.
2010 – Today
The Twix logo has evolved to a dynamic 3D effect, with the letters cast in a bold red and outlined in beige and brown, echoing the bar’s caramel and chocolate layers. The font style is now more elongated and italicized, conveying a sense of motion and energy. A small, stylized depiction of the iconic Twix bar sits atop the ‘i’, playfully hinting at the product’s layered nature. The word “Brand” is retained next to the registered trademark symbol, affirming Twix’s identity in the marketplace. This logo version leans into a more modern and playful aesthetic, emphasizing the brand’s fun and indulgent characteristics.
