The famous brand produces balanced cereals, healthy bars, fantastically tasty cookies, and quality snacks that become favorites right away. The company has been a pioneer in many aspects. The Kellogg Company produces a wide range of breakfast cereals, crackers, toasts, waffles, and cereal products under the trademarks Kellogg’s, Keebler, Cheez-It, Murray, Austin, Famous Amos, etc. Kellogg’s facilities are located in 17 countries. The company’s products are sold in more than 180 countries.
Meaning and History
This company was founded in 1906 by William Keith Kellogg as the Battle Creek Toasted Corn Flake Company. The company produced the extremely popular Kellogg’s Toasted Corn Flakes. Success in the US market made it possible to build a factory in Canada as early as 1914, to import to Great Britain, and in 1920 to open a branch in Australia. It was renamed the Kellogg Company in 1922. The founder of the brand died in 1951, but his business continued successfully.
What is Kellogg’s?
The Kellogg Company, which is typically referred to as Kellogg’s, is an American company that is a well-known manufacturer of breakfast cereals and other snacks. Celebrating its 100th anniversary in 2006, Kellogg continues to evolve as an innovative, socially responsible company that cares about its customers around the world.
1906 – 1907
The original logo was the signature of the owner of the company. It was done in black and had thin lettering. The logo consisted of two initials and a fully spelled out last name. Most of the letters were connected to each other and looked like classic handwriting. The owner, actually, signed every single box initially to confirm their authenticity.
1907 – 1916
In 1907, the company gave the signature a more professional look. It used the founder’s handwriting style as the base, which made it very unique. The logo stated “Kellogg’s” in red, italic, and thick letters. The letters were given a more exquisite look thanks to the varying thickness of the letters and pointy ends. The bright red color symbolized passion and energy.
1916 – 1955
Ten years after the foundation, the company redesigned the logo so it resembled the original signature much more closely. It kept the red color introduced earlier but added a black outline to the letters for even more contrast and as a reminder of the original black signature.
1955 – 2011
The typeface has been adjusted to have cleaner lines, but it still preserved the idea of the original wordmark. The black outline around the letters has also been removed, while red looked brighter and contrasted well against any background.
2011 – Today
The company’s logo has not changed much since its foundation. In fact, the update introduced in 2011 has not changed its look much. It simply switched to a different shade of red. In addition, it smoothed out and rounded the ends of the letters, creating a more modern look.