Nestlé is an international corporation from Switzerland. The company is focused on producing and development of food and drinks, which include baby food, breakfasts, cacao, coffee, various snacks, etc. In the list of Nestlé brands, there are such popular brands as Nesquik, Nescafé, Kit Kat and many others.
When Henri Nestlé founded his company, it bore the name ‘Anglo-Swiss Condensed Milk Company’ and had the logo which showed the shield and the knight’s helmet on it. The colors used for the logo were black and white, making the emblem look rather menacing and serious.
The 1868 logo featured the Henri Nestlé’s family emblem, the little nest. It featured the nest proper alongside the mother bird and her chicks. This logo outlived both the Anglo-Swiss Condensed Milk Company and its transformation to Nestlé, and even 150 years later remains the main design of Nestlé’s, although with severeal changes.
The following logotype used the little nest icon and depicted it on the background of the big inscription with the company name of the bold serif typeface. The icon of the nest itself was a bit simplified to make it not stand out of the whole picture.
The tendency to simplify the icon of the nest continued also in the 1966 logo. If in 1868 it was a highly detailed picture with many shades and shadows, in 1966 it became a simple nest drawn in dashes. In contrast, the company name style in 1966 logo was turned to a stricter one, with the thin letters and bold black color.
On the 1984 logotype, there’s still the nest. Now, there are only three birds, and the lettering saying ‘Nestle’. This time, the ‘N’ had a long extension in the shape of a line starting from ‘N’ and ending over the last letter ‘E’. The nest was also elevated above this usual writing.
The next variant didn’t have many changes, except for a more minimalistic nest. It had even fewer strokes and contours than in the previous versions.
In 2015, the emblem was simplified a bit further, and it was mostly manifested in the simpler shapes and fewer lines. Some elements – like the birds – also grew thicker. Other than that, very little changed.