Ben & Jerry’s Logo
Ben & Jerry’s is a renowned ice cream brand, birthed by Ben Cohen and Jerry Greenfield in Burlington, Vermont. This duo embarked on their creamy venture with a simple mission: to craft extraordinary ice cream using high-quality ingredients. Beyond delighting taste buds, they infused their business with social activism, advocating for environmental sustainability and social justice. Their brand quickly evolved from a local ice cream parlor into an international sensation, celebrated for its inventive flavors and ethical ethos.
Meaning and history
In 1978, Ben Cohen and Jerry Greenfield launched Ben & Jerry’s in a renovated gas station in Burlington, Vermont. With $5 ice cream-making course knowledge, they aimed for unique, chunky flavors. Their ethos: quality ingredients, environmental care, and social justice. By 1980, they expanded, selling ice cream from a van. The 90s saw global expansion, yet they maintained their activism, supporting various causes. In 2000, Unilever acquired them, promising to preserve their social mission. Ben & Jerry’s stands as a global icon, famed for flavors and activism alike.
What is Ben Jerrys?
Ben & Jerry’s is a maverick ice cream brand that melds luscious flavors with a commitment to social activism. Born in a Vermont gas station, it grew into a global phenomenon, serving up scoops with a conscience. Its ever-evolving menu of quirky, chunk-filled ice cream delights is as bold and creative as its mission to make the world a better place.
1978 – 1979
This whimsical imagery, complete with musical notes and cherries resembling classic piano toppers, underscores the brand’s creative and fun approach to ice cream making. The words “homemade” and phrases praising the quality encircle the central image, reinforcing the brand’s commitment to handcrafted excellence within the circular border. It’s a playful fusion of music and dessert, symbolizing Ben & Jerry’s harmonious blend of innovative ice cream concoctions.
1979 – 1980s
This logo presents a stark contrast to its predecessor, focusing solely on typography. “BEN & JERRY’S” is written in bold, dark letters that grab attention. The ampersand is playfully replaced by a cow’s head silhouette, with its horns twisting artistically. It’s simple, yet the cow’s inclusion nods to the brand’s dairy roots and whimsical identity. The typeface’s rugged edges convey a handcrafted feel, suggesting uniqueness and originality. Absent are the elaborate illustrations, making the logo more adaptable and recognizable for branding. It’s a minimalist evolution, capturing the brand’s spirit in a more polished, contemporary design.
1990s – 1998
This iteration introduces a human element, featuring the founders’ likenesses within its design. “BEN & JERRY’S ICE CREAM” encircles them, solidifying the brand’s identity. The friendly, personal touch reflects the company’s roots and approachable image. Compared to the previous minimalistic style, this logo feels more inviting, emphasizing the faces behind the brand. The black and white scheme provides a classic, timeless feel, while the circular boundary suggests completeness and community. It’s a shift from abstract to personal, from a product focus to the storytellers behind the scenes. This logo blends legacy with personality, inviting customers to join the Ben & Jerry’s story.
1998 – Today
The current logo pivots to a bold, curved banner style, emphasizing motion and growth. “BEN & JERRY’S” is featured in a white, playful font, contrasting with the dark background, framed by a yellow outline that adds a lively, energetic touch. Gone are the founders’ images, steering the focus back to the brand name itself. The typography has a soft, rounded style, conveying a friendly and inviting vibe. This design is streamlined for broader recognition, suitable for diverse applications, from packaging to advertising. It’s a modern take that balances brand heritage with the need for a clear, scalable identity in the market.
