Magnum Logo

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Magnum stands as a premium ice cream brand, renowned for its luxurious taste and quality. The Unilever company, a global giant in consumer goods, created Magnum. Its birthplace lies in Belgium, designed to offer a gourmet ice cream experience. Initially crafted for an adult palate, Magnum features thick, high-quality chocolate coatings enveloping rich, creamy ice cream.

Meaning and History

Magnum Logo history

In 1989, Magnum entered the market, revolutionizing the ice cream industry with its indulgence and quality. This innovation marked the introduction of a luxury ice cream for adults, contrasting with the prevalent focus on children’s ice cream products. Over the years, Magnum has expanded its reach globally, continuously innovating with new flavors and collaborations. Key milestones include the introduction of Magnum Double in 2016, offering even more layers of chocolate and sauce, and the launch of vegan options in 2019, catering to a broader audience while maintaining its luxury status.

What is Magnum?
Magnum is a symbol of indulgence in the ice cream world. It combines thick chocolate coatings with sumptuously creamy interiors. Designed for those who seek luxury in everyday pleasures, Magnum offers a rich, satisfying experience. Its diverse range caters to various tastes, including classic, almond, and innovative vegan options.

1989 – 2003

Magnum Logo 1989

The Magnum logo displays a bold, serif typeface with substantial, chocolate-brown letters. Symmetry stands out as the ‘M’s mirror each other, framing the logo. Elegantly curved lines on the ‘G’ and ‘N’ echo the creamy swirls of their ice cream. The name itself is sizable and commanding, hinting at the product’s luxuriousness. A registered trademark symbol is discreetly placed at the top right, signifying the brand’s established reputation. This logo embodies both the richness of the dessert it represents and the classic sophistication of the brand.

2003 – 2006

Magnum Logo 2003

The evolution of the Magnum logo showcases a subtle shift in aesthetic. The text still boasts a robust, serif font but now exhibits a more pronounced 3D effect. This enhancement suggests a tangible luxury, reminiscent of the rich layers of Magnum’s ice creams. The colors have deepened, reinforcing the chocolate analogy, and the logo’s overall impact feels more modern, echoing the brand’s innovative spirit. The trademark symbol retains its position, a small but significant nod to the brand’s enduring legacy.

2006 – 2021

Magnum Logo 2006

In this iteration, the Magnum logo gleams with a golden gradient, exuding a feeling of opulence. The typeface remains confidently serifed, yet each letter now sparkles with a metallic sheen, implying a jewel-like quality. The double heart symbolizes the love and passion for taste and quality that define the brand. This emblem, playful yet luxurious, captures Magnum’s dedication to pleasure. The gold color choice resonates with the premium nature of the ice cream, and the trademark symbol, perched subtly at the end, ensures brand protection. This design conveys Magnum’s promise of a deluxe, sensory experience.

2014 – 2021

Magnum Logo 2014

The Magnum logo now luxuriates within a rich, chocolate-brown oval backdrop, highlighting the brand’s chocolate expertise. Gold, still the defining color, now has a more refined shimmer. The ‘M’ has grown in stature, commanding the space, and is crowned by a heart formed by two golden arcs, accentuating the brand’s commitment to pleasure. The full brand name appears below in smaller, yet still prominent gold letters, ensuring recognition. This logo version radiates a blend of warmth and elegance, drawing parallels with the indulgent experience Magnum offers. It’s a sophisticated fusion of color and design, mirroring the essence of the brand.

2021 – Today

Magnum Logo

The logo has transformed to a minimalist elegance with a monochromatic gold tone. Gone is the chocolate oval, leaving a clean backdrop that puts the focus squarely on the brand name. ‘MAGNUM’ now unfolds in a less pronounced gold, asserting confidence with subtlety. The iconic ‘M’ has been simplified, while the double-heart motif above maintains its whimsical charm. This redesign speaks to a modern, chic aesthetic, with the heart symbol and the trademark indicator suggesting a blend of love for craftsmanship and a mark of quality assurance. It’s a contemporary twist on luxury, embracing simplicity and sophistication.