Daraz is a regional e-commerce marketplace for South Asia. It was initially launched in Pakistan in 2012, and it’s mainly used in Pakistan, Myanmar, Nepal, Sri Lanka & Bangladesh at the moment. The premise is the same as with Amazon or AliExpress – people come here to buy or sell goods online.
Meaning and History
Daraz is an e-commerce platform founded by Rocket Internet in 2012. It started in Pakistan and has expanded to several South Asian countries. The platform provides a wide range of products, including electronics, fashion, beauty, and more. Daraz has achieved significant milestones over the years, such as becoming the largest online marketplace in Pakistan and launching successful campaigns like the “11.11 Sale” and “Black Friday Sale,” which garnered massive customer participation. The company has also received investments from Alibaba Group, further strengthening its position in the market. As of the latest update, Daraz continues to dominate the e-commerce landscape in South Asia and is focused on expanding its reach, enhancing customer experience, and offering innovative solutions to its growing user base.
What is Daraz?
Daraz is an online marketplace and e-commerce platform that operates in multiple countries, primarily in South Asia. It offers a wide range of products, including electronics, fashion, beauty, and home goods, providing a convenient and reliable shopping experience to customers.
2012 – 2018
Daraz has released this logo upon creation. It features their company name – ‘Daraz’ – written in white lowercase letters. The font used here is a rather plain, thin sans-serif. The writing created in the process is put in the middle of a black rectangle with rounded corners.
There’s also a colorful extension protruding from the shape’s right side. It features a myriad of bright circles mixing together to form a rich specter of green, red and yellow shades.
2018 – 2022
The 2018 design uses a similar concept, although with a different execution. They took the same writing and removed all the surroundings. They became bolder, and most (except for the D) were colored purple. The latter, instead, is comprised of various bright colors in the same way that extension was in the previous design evolution.
This time, they created a more diverse palette of purple, red, yellow, green and blue.
2022 – Today
In 2022, the Daraz platform revitalized its brand identity to align with the dynamic landscape of the e-commerce sector. This metamorphosis was facilitated by the renowned creative agency Design Studio based in London, known for its collaborations with prominent international corporations such as Deliveroo, Panasonic, and British Airways. Prior to revamping the visage of the South Asian brand, the experts engaged in meticulous research and gathered insights from user consultations.
The revamped Daraz logo bears no resemblance to its antecedents. Post-transformation, it has embraced a vibrant orange hue, a color that previously graced the logo sporadically. A typographic transformation has ensued, with the brand name now flaunting bold, vertically elongated letters. Additionally, the letter “D” has ascended to uppercase grandeur.
Adjacent to the wordmark, there exists an icon akin to a lowercase “d.” Its intra-letter gap is filled by a white triangle, reminiscent of a play button, strategically positioned with a bias towards the upper right corner. This arrow is emblematic of Daraz Group’s perpetual progression and its commitment to innovation. Furthermore, it subtly alludes to the platform’s foray into video content, symbolizing the brand’s novel approach of merchandising via live streams and recorded video broadcasts.