Fairlife Logo
Delicious dairy-based goods are the brand’s specialty, ensuring that everyone gets the nutrition they require. Its products include high-quality protein shakes to stimulate lean muscle growth and post-workout recovery, ultra-filtered milk with more protein and less sugar than standard milk, and high-protein nutrition shakes. One can also find creamers and higher-protein, lower-sugar ice cream under the Fairlife brand. Despite ownership change, the brand never strayed from its belief in the value of milk, its inherent health advantages, and its capacity to create delicious foods.
Meaning and History
The year 2012 saw the launch of Fairlife. Mike and Sue McCloskey partnered with the Coca-Cola company. They worked with a dairy cooperative the couple founded back in 1994. The brand entered the Canadian market in 2018 and two years later, started purchasing ingredients from Ontario. Fairlife needed around eight years to solidify its brand in the industry. In 2020, McCloskey sold their shares to Coca-Cola, making it the only owner of the brand.
What is Fairlife?
Fairlife is an ultra-filtered milk brand distributed by Coca-Cola Co. The brand offers numerous products that can be made from milk, including creamers, ice cream, protein shakes, and ultra-filtered milk.
2014 – Today
The logo of the brand features a drawing of a cow head, which is more than appropriate for a company that focuses on dairy products. The cow looks friendly, while its symmetrical appearance creates an image of perfection. Above, the designers added the name printed in all lowercase characters, creating a barely noticeable arch. The company chose a clean font with sharp details for a more contemporary look. To add unique and interesting detail, the designers flipped the first letter “i”.
Font and Color
The company went for a modern and stylish typeface choice. It features a font with delicate flare serifs that add a sophisticated and classy touch. The strokes are otherwise straight and clean. It closely resembles Hygge Sans or TT Commons Pro font.
A pleasant, deep blue color with white and light blue accents creates an image of a trustworthy, stable, and reliable company. It appears as a brand that is honest, responsible, and loyal to its customers. These qualities are very important when you deal with food. This color also creates feelings of calmness and relaxation.
