Hisense Logo
Renowned across the globe, Hisense stands out in the realm of consumer electronics and domestic appliances, showcasing a legacy of groundbreaking technology meshed with superior quality offerings. Established during the zenith of the cultural revolution in Qingdao, within the heartland of Shandong province, China, Hisense’s helm is steered by the adept CEO Jia Shaoqian. The brand has carved an indelible imprint on the market with its advanced array of televisions, cooling units, climate control systems, and a diverse suite of electronic goods. Hisense pledges to serve the dynamic demands of its international clientele with products that blend excellence with economical pricing.
Meaning and history
The inception of Hisense dates back to 1969, rooted in Qingdao by the local governing body. From humble beginnings as a modest radio workshop, it has burgeoned into an international powerhouse. The unveiling of its pioneer 14-inch color television in 1978 heralded Hisense’s entry into the arena of television manufacturing.
Hisense’s odyssey through the years is marked by a series of triumphs. Ascending to the pinnacle as the premier television brand of China in 2004, it has unwaveringly held onto this acclaim. The brand’s ascendancy on the global stage is laudable, with a distribution network that spans over 130 nations. In a strategic move to widen its European market presence, Hisense took over the Slovenian domestic appliance enterprise Gorenje in 2018.
With its sights set on leading the charge in the tech revolution, Hisense is pouring resources into the exploration and development of cutting-edge technology, focusing on domains such as 5G connectivity, machine intelligence, and integrated home ecosystems. The company’s dedication to ecological stewardship and the creation of environmentally friendly commodities further underscores its commitment to a sustainable future.
What is Hisense?
As a titan in the manufacturing of electronics and household appliances, Hisense is synonymous with inventive and accessible technology. The brand’s catalogue, which features state-of-the-art televisions, efficient cooling systems, and versatile air conditioners, reflects a synthesis of ingenuity and value. Maintaining a robust international influence, Hisense relentlessly pursues new avenues of innovation, reinforcing its stature in the technological domain.
1993 – 1994
The logo is composed of stylized text alongside a distinctive emblem. The text portion consists of the brand name in capitalized sans-serif typography, offering a modern and sleek appearance. Adjacent to the text is an emblem featuring a circle bisected horizontally into two equal halves. The upper half of the circle is red, while the lower half is blue, creating a striking visual contrast. The entire logo uses a minimalistic color palette, which likely symbolizes the brand’s commitment to simplicity and effectiveness in their product design and technology. Overall, the logo conveys a sense of reliability and innovation, aligning with the company’s identity in the electronics market.
1994 – 2012
The logo features the brand name “Hisense” in a bold, sans-serif typeface. The lettering is in a vibrant shade of teal, which may symbolize freshness, energy, and innovation. Unique to this design is the ‘H’ which is dotted with an orange square, adding a pop of contrast and perhaps symbolizing a spark of originality or a distinctive feature of the brand. Compared to the previous logo, this design foregoes any separate emblem or symbol, instead relying solely on the use of color and typography to convey the brand’s identity. This approach suggests a more modern and streamlined brand image, focusing on clarity and a forward-thinking ethos.
2012 – Today
This logo portrays the word “Hisense” in a clean, teal-colored sans-serif font that exudes a sense of modernity and simplicity. Unlike the previous iteration, this version omits the orange square on the ‘H’, opting for a more uniform color scheme and a consistent font weight across all the letters. The consistent color choice may suggest a unified and streamlined brand strategy. The absence of additional graphic elements directs the focus solely to the brand name, reinforcing brand recognition. This logo’s simplicity aligns with contemporary design trends, emphasizing ease of identification and memorability.
