Hyundai was originally founded as an engineering and construction company in 1947. In 1967, a branch of the Hyundai Motor Company appeared. As a result of cooperation with Ford, the first car Cortina appeared. In 1975, Hyundai produced the car Pony; it became the first car that was developed and produced in South Korea. The Pony model has become popular not only in Korea, but also abroad, having received the status of the “Best-selling car” in Canada.
“ What is a curious fact about Hyundai?
Hyundai was the first in the world to launch mass production of eco-friendly cars powered by ix35 Fuel Cell, which is hydrogen fuel cells. The model has collected several industry awards in the category of technology and innovation due to decent performance. It can accelerate up to 160 km/h and overcome almost 600 km after one refueling (lasting three minutes).”
Meaning and History
1969 – 1970
1970 – 1978
1974 – 1992
1980 – 1992
A smaller letter “D” was next to the letter “H”. The letters “H” and “D” were placed in a rectangular frame. No matter how simple it may seem, but the emblem was used until 1992.
The logo since 1992 consists of two parts: an emblem and an inscription.
1990 – now
Since 1990, the logo is, in general, represented by the letter “H”. This fact can be mentioned concerning the logo version of 1990, 2003, 2011 and 2017.
At first glance, the meaning of the emblem seems quite transparent: the letter “H” in italics is the initial letter of the company name. However, there is also a symbolic meaning: the letter “depicts” two people shaking hands. One of them represents the company, and the second one represents the buyer. The handshake symbolizes trust and satisfaction between the parties.
The italics of the letter “H” are also not for nothing. Some believe this is done to provide the difference of the Hyundai logo from the Honda logo.
The make Hyundai itself offers the following explanation: leaning forward symbolizes an active position and its openness to the future. The oval frame indicates the brand’s global expansion and shows that it wants to go far beyond the Asian market.
2003 – now
2011 – 2017
The 3D chrome effect also disappeared, leaving a simple flat icon in a darker shade of blue. As a result, the insignia became better for print and digital applications. The new logo became more flexible and easier to reproduce on printed and digital media.
Font and Color
The name “Hyundai” in the logo is in bold. Letter forms have a characteristic appearance due to a special combination of sharp and rounded corners. The letter “U” looks like the letter “N” turned upside down (and vice versa). It creates the effect of symmetry, although the two parts of the word are not symmetrical.
The font is specially designed for the company and consists only of capital letters, it can be found under the name — “Hyundai Normal”. Samuel Park became the author of the font.