Mirinda Logo

Mirinda stands as a vibrant, fruity soda brand, renowned globally for its wide array of flavors. The creation of Mirinda took place under the auspices of an inventive team eager to introduce a refreshing, citrus-themed beverage option. Originating from Spain, its conception aimed at offering a delightful alternative to traditional sodas, focusing on a fruit-centric taste that appeals to a broad audience. Its unique essence embodies the joy and spontaneity of informal gatherings, making it a popular choice among those seeking a burst of flavor in their everyday lives.

Meaning and history

The journey of Mirinda began in 1959, marking its inception into the world of fruity sodas. This brand, initially birthed in Spain, quickly became synonymous with vibrant flavors and youthful exuberance. Over the years, Mirinda expanded its footprint globally, introducing a kaleidoscope of flavors to suit various regional palates. Notably, in the 1970s, it became a part of the PepsiCo family, significantly boosting its global presence and variety. This acquisition allowed Mirinda to reach new heights, solidifying its status as a beloved brand among a diverse audience. Its history is a testament to innovation, adaptability, and the universal appeal of fruit-flavored refreshments.

What is Mirinda?
Mirinda is a globally recognized fruit-flavored soda brand. It offers a broad spectrum of flavors, catering to diverse tastes and preferences. Known for its bold taste and vibrant colors, Mirinda provides a refreshing alternative to traditional soft drinks, making it a popular choice for those seeking a fruity burst.

1959 – 1970

The logo features the word “Mirinda” in bold white font against a bright green background of the letter “M”. The uppercase ‘M’ commands attention with its size, anchoring the design. The green color emphasizes the brand’s lively and refreshing essence, corresponding with the zesty flavors that Mirinda is known for.

1970 – 1986

In this iteration, the logo blossoms with a citrus motif, encapsulating the brand’s essence. The Mirinda name, now hugged by a zesty orange, pops in verdant green, outlined in white, exuding freshness. The emblem is crowned with a green leaf, symbolizing the natural flavor promise. This design shift not only emphasizes the fruity core of Mirinda but also infuses a sense of organic origin. It’s a vibrant homage to the beverage’s citrus roots, marrying the visual punch of the fruit with the boldness of the typeface.

1986 – 1991

This logo adopts a more simplified look, still true to Mirinda’s citrus heritage. The orange backdrop is now a full, sun-kissed circle, crisp and inviting. Green letters spell out “Mirinda” across this sunny sphere, the color evoking freshness. Above, a trio of green leaves sprout, suggesting growth and vitality. The overall design is cleaner, focusing on the fruit that inspires the drink’s signature flavor. It’s a modern twist, blending minimalism with a touch of nature.

1991 – 1995

The rendition bursts with a radiant energy, “Mirinda” now dynamically intersects a sun-kissed orange orb. A small, leafy sprout adorns the top, evoking freshness. Below, “Orange” is inscribed, declaring the flavor with a playful zest. The backdrop’s warm gradients echo the sun’s rays, inviting a sip of this effervescent drink. It’s a visual feast, echoing the lively essence of Mirinda, blending the logo with the vivacity of its orange flavor.

1995 – 2001

Exploding with energy, the new logo fuses Mirinda’s name with a dynamic, sunburst orange. The font is bold, assertive, wrapped in a vivacious green hue. Radiating lines imply effervescence, bursting with life. A duo of dew-kissed leaves adorns the ‘I’, reinforcing the drink’s fresh, natural flavors. This visual leap is a statement of bold refreshment, aligning perfectly with the brand’s sparkling personality.

2001 – 2004

The newest logo variant radiates with a more intense burst, encapsulating Mirinda’s fizzy spirit. Against an orange field, the brand name, drenched in a verdant shade, pops with a playful twist. A duo of leaves, detailed with droplets, now perches atop the ‘i’, signifying freshness. The entire design is energized by splashes and sparks, akin to an orange being zestfully squeezed. It’s a graphic celebration of flavor, visually echoing the lively tang of Mirinda.

2004

The logo now bursts forward, suggesting motion and excitement. “Mirinda” soars at an angle, in an energetic green with a playful twist. Two fresh leaves with dew drops embellish the letter ‘i’, emphasizing natural zest. The background is absent, making the white outline of the text and the splashing orange streaks pop, simulating a joyful, fizzy explosion. It’s a leap into a more dynamic, action-packed branding, embodying the lively essence of the beverage.

2004 – 2012

Transitioning from dynamism to harmony, the logo now rests within a oval. Lush leaves frame the “Mirinda” text, which beams in a refreshing green. The backdrop is a serene gradient from leafy hues to a mellow orange, suggesting a setting sun. The logo has shifted from an explosion of energy to a natural calm, reflecting perhaps a maturing brand or an invitation to savor the moment. This design speaks to a balanced blend of nature’s tranquility and the vibrant flavor of Mirinda.

2012 – 2016

Swapping serenity for splendor, the logo erupts with a sunburst pattern behind the “Mirinda” script. The text, now all lowercase, boasts a casual, approachable vibe in vibrant green. Below, an orange silhouette hints at the drink’s citrus roots. The splash design above radiates in shades of orange and yellow, illustrating a joyful, fizzy explosion. This logo pulses with energy, suggesting a fizzy delight waiting to escape the bounds of the bottle.

2016 – Today

In a bold move towards minimalism, the logo is stripped of its flair, showcasing only the “Mirinda” text in crisp green. A singular drop symbolizes freshness, simplicity, and purity. The absence of any flashy elements or colors emphasizes the name itself, indicating a confident brand identity. This design embodies an understated elegance, focusing on the essentials and letting the brand’s heritage speak for itself.

2023 – Today

The logo takes a dynamic leap with a three-dimensional “M” that frames the green “Mirinda” script. Vibrant outlines in orange and pink add depth and a playful touch, suggesting a multi-sensory experience. This design is a nod to modernity and energy, portraying the brand as fun-loving and contemporary. The abstract “M” suggests a space for the brand to fill with endless possibilities and flavors, mirroring its diverse and lively character.