Most Famous Logos with a Drop

The drop is one of the simplest in terms of geometry, and the most profound in terms of philosophy and symbol. Of course, first of all, the Drop symbolizes water, as the ocean as a whole, and the purity of water, as water in a glass, or in a pool, and natural sources and weather phenomena. However, this is not all the meaning of this symbol.

Also, a drop represents immensity and freedom, moreover, the symbol of a drop is often used to denote the universe as a whole and the beginning of all life. If we talk about the more “down-to-earth” meanings of this symbol, there are also quite a few. For many, the shape of the drop is primarily associated with tears – it can be a tear of sadness and sorrow and a tear of light-touching joy.

Another common meaning of the symbol of the Drop is purity, both external, material (purity of surfaces, purity of water) and spiritual (sincerity, innocence). And also this symbol can simply denote the size of something – “a drop in the sea”, something small and insignificant against the background of our lives and the world as a whole.

Also much depends on the color of the drop: shades of blue and white – a direct connection with water in any manifestation; red drop – most often symbolizes blood donation; black drop is usually used as a symbol of oil.

In this article, we have collected the most famous and interesting logos that use the image of a drop as the main (or one of the main) elements of their concept. Below you will find emblems with a drop, which carry different meanings and belong to brands and companies from different fields.

Brita

The visual identity of the Brita brand is based on a simple and elegant composition with a minimalistic contoured drop emblem on the left, and a bold uppercase wordmark in a classy serif typeface. The drop has a triple bottom part, which makes it different from all other drop-based emblems.

Drip

The cool and unusual Drip logo, designed in a modern minimalistic manner, is executed in a plain black-and-white color palette, with a laconic emblem placed on the left from a stylized lowercase lettering. The drop contour, cut by three horizontally set solid drops, is balanced by a sharp geometric shape of the “R” in the wordmark; while the dots are supported by the upper part of the “I”.

Drupal

The Drupal logo, executed in a light and calming shade of blue, on a plain white background, looks very tender and fresh. The drop emblem here is placed above the bold title case lettering, written in a modern sans-serif tutor face with the rounded contours of the “P” and the “A”, which also resemble small drops. As for the emblem itself, it has a thick blue contour and a smooth ornament in the center, drawn in thinner lines, dividing the drop into three fragments.

Edmonton Oilers

The visual identity of the Edmonton Oilers club looks super stylish and confident in its dark blue and orange color palette and unique geometry. The solid orange drop, which stands for oil, is drawn on top of the circular frame, creating an improvised crown. However, the main part of the badge here is a stylized blue lettering, executed in a square serif typeface with the extended bottom parts of the characters.

Lukoil

Another emblem with a drop, symbolizing oil is the logo of Lukoil, a Russian company engaged in the oil and gas industry. Here the bold black drop replaced the letter “O” in the wordmark, which is set on the right from a laconic red and white emblem, with the stylized rounded “Luk” lettering on a solid red square.

Maxwell House

The small coffee drop dripping from the white porcelain cup on the logo of the Maxwell House brand instantly brings a smell of morning coffee to us. The drop here is the smallest element, yet it is the one, catching attention, and adding playfulness and uniqueness to the stable and simple badge.

Petrofac

The visual identity of the Petrofac company, another player in the oil and gas market, looks serious, simple, and confident. The brand’s logo is composed of a clean and distinctive lowercase lettering in a traditional sans-serif font, written in solid black lines against a plain white background, and a laconic emblem, with the bold stylized “P” set across the copper-brown drop.

Smartwater

The logo of a progressive Smartwater brand featured a stylized drop shape inscribed into the composition, executed uh two shades of blue and white. The drop here is enlarged and placed with its peak elongated and bent to the bottom right corner. It makes up a solid blue background for the bold white “Smart” part of the lettering, which is continued by the blue “Water” in the same style, and accompanied by a smaller “Glaceau” in a light shade of blue, placed in the top right corner.

Sprinklr

The graphical part of the Sprinklr logo is composed of several colorful drops, which together make up an image, looking like an improvised fountain, or fireworks drawn in orange, green, light-blue, and navy elongated drop-like petals with slightly curved ends. The bright yet simple emblem is accompanied by modern lowercase lettering in a custom sans-serif font.

Swiggy

The drop from the Swiggy logo is more of a location, with the stylized solid orange letter “S” inscribed into the invisible frame. The emblem is placed against a plain white background, above the uppercase sans-serif lettering in the same shade of orange, with a lot of air in between the characters, which compensates for the heaviness of the drop emblem.

Thinx

The visual identity of Thinx looks super stylish and minimalistic. It is composed of a simple title case lettering written in black against a white background, in a distinctive sans-serif typeface, and a graphical element, placed on the eighth from the inscription, and made of two mirrored solid black drops, placed none above another, and creating whither a colon sign, or a stylized exclamation mark.

Vitol

The Vitol logo looks very confident and calm in its simplicity. The graphical part of the badge featured a light gray square with a solid orange drop drawn on it and outlined in white. The emblem is placed on the left of the lettering, written in dark blue, and executed in a narrowed geometric sans-serif typeface.

Conclusion

The drop is a symbol that primarily symbolizes water, and water, in turn, represents purity, depth, and development. However, at the same time, water – a symbol of change and impermanence. Even from the superficial meanings, it is clear that the symbolism behind such a simple form as a Drop is much more extensive than it may seem at first glance.

The drop as an element of composition can indicate restraint and modesty, femininity, and innocence. At the same time, the drop is often used by companies engaged in the oil and gas industry, which is considered purely masculine and brutal.

Above we have considered the most famous logos, a weighty part of which is taken by an image of a drop. And, as you can see, in almost every one of these emblems, the drop symbol directly indicates the line of business of a particular company. As for more philosophical and symbolic interpretations, they are more often emphasized by jewelry manufacturers.