Food delivery service Swiggy is based in Bangalore. The service focuses on reinventing the ordering and delivery service in India. It has raised a lot of money, with one of the recent fundings adding up to over $1 billion in 2021. The funds were used to boost the growth of its delivery services: Instamart, Genie, and Supr Daily. According to Swiggy, over the next 10 years, 500 million people will be actively ordering food in India. The company expects that 100 million of them will be its customers. Swiggy’s closest competitor is Zomato, owned by Ola FoodPanda. Uber Eats would also be its competitor, but it has left India’s market.
Meaning and History
Swiggy was founded in 2014 by Nandan Reddy, Sriharsha Majeti, and Rahul Jaimini with an initial investment of just a little over 13 thousand dollars. In the first month, they had only 35 orders. However, a year later, Swiggy looked much more attractive, so it received the first funding of $2 million from Accel Partners and SAIF Partners. During the year, the number of orders increased from 20 per day to 50,000 per day. If at the beginning of 2019, the service worked in 100 cities, then at the end of the year, it was providing its services in 500 cities. Nowadays, Swiggy has partnerships with 125 thousand of restaurants and has 5,000 employees.
What is Swiggy?
Swiggy is an Indian restaurant delivery company. The company does not fix a minimum order amount and allows you to track food in real-time. The company also delivers groceries from stores through its Instamart division, small items like documents, lunch boxes and clothes through Swiggy Genie, and offers healthy eating options through the Health Hub.
2014 – Today
The name “Swiggy” is printed using a sans-serif font and all uppercase letters, which are relatively widely spaced apart to represent the company as a strong-standing brand. The inscription is accompanied by a large stylized letter “S” above it. It is done in the form of a location tag with thin white lines going in to form the “S”. It is a great symbol for a delivery service, which can even be used on its own as it not only has the company’s initial, but also what it stands for. The whole logo is done in a bright orange to not only catch the attention but also give positive emotions.
Font and Color
The company uses Brandon Grotesque for its wordmark and Proxima Nova for its corporate identity. The orange color featured in the logo has always been associated with warmth, positivity, and health. It is a friendly, happy color that surely makes one excited to order something delicious.