Procreate Logo
Procreate, a prominent player in the digital art software market, specializes in developing intuitive, feature-rich applications tailored for creative professionals and hobbyists. Their flagship product, Procreate app, is renowned for its user-friendly interface and extensive brush library, primarily catering to the iOS platform. The company focuses on the global market, attracting artists, illustrators, and graphic designers. Procreate operates as a subsidiary of Savage Interactive, an independent, Australia-based company, known for its commitment to innovation in digital art tools. This combination of niche focus and broad appeal has solidified Procreate’s reputation as a key resource for digital artists worldwide.
Meaning and history
Procreate, the groundbreaking digital art application, has a captivating history. Born from the creative vision of James Cuda and Alanna Cuda in 2011, the company embarked on a mission to revolutionize digital art on the iPad. Procreate swiftly emerged as a game-changer, captivating artists and illustrators with its potent blend of innovation, user-friendliness, and affordability.
Unlike the tumultuous ownership shifts that often plague companies, Procreate has enjoyed the stability of James and Alanna Cuda’s unwavering leadership. Their unflagging commitment to the product’s growth and their fervent support for the artistic community have been pivotal in Procreate’s meteoric rise. Remarkably, the company has remained dedicated to the iOS platform, continuously optimizing the app for the latest hardware and software upgrades.
Savage Interactive, the force behind Procreate, has fostered a devoted community of artists and designers, cementing its status as a trailblazer in the digital art realm. In a landscape marked by change and upheaval, Procreate’s journey has been defined by its relentless pursuit of excellence, ensuring that it stands as the premier choice for digital creatives around the globe.
What is Procreate?
Procreate is an acclaimed digital illustration app, renowned for its advanced features and intuitive design, primarily aimed at creative professionals. Exclusively available on iOS devices, it offers a rich array of tools and brushes, enabling artists to create detailed digital artwork on iPads and iPhones.
2010 – 2013
The logo featured is an elegant, multicolored, feather-like form that gracefully tapers to a sharp point. This abstract shape is composed of layered elements, each transitioning through a spectrum of vivid colors ranging from a warm yellow to a deep violet. The colors blend seamlessly, suggesting a dynamic and creative energy. The form is reminiscent of both a painter’s brush stroke and a bird’s feather, symbolizing the fusion of art and nature. The image is set against a soft gradient background that shifts from white to a light grey, which accentuates the logo’s vibrant hues and gives it a sense of floating or being suspended in space. The overall design conveys fluidity, lightness, and a free-flowing sense of inspiration.
2013 – 2015
The logo’s a sleek, leaf-like shape with a rainbow gradient, suggesting flow and imagination. It transitions from yellow to blue, giving off a creative spark. The design has a 3D, glossy look, hinting at depth and vibrance.
The new version features a solid dark background, highlighting the logo’s vivid colors more intensely. This shift brings a stronger, more modern presence to the logo. The dark setting adds sophistication, while the unchanged shape keeps its dynamic artistry. The result is a vibrant, modern emblem, reflecting an evolving yet authentic artistic brand.
2015 – Today
The emblem is a radiant feather-like icon with a color gradient set against a black, rounded backdrop. Colors flow from orange to yellow, blue, and violet at the tip, resembling a quill or painter’s stroke. It symbolizes creativity and diversity.
The logo now sits in a rounded square, akin to modern mobile app icons. The black square background highlights the colors’ brightness, enhancing their glow. This change hints at a modern, user-friendly, and tech-forward brand identity. It looks polished, signaling an entrance to a vibrant, digital art world. The design suggests innovation, aligning with contemporary digital aesthetics and usability.
