From the moment of its founding, Siemens became widespread throughout the world at lightning speed because the company was the main connector between countries and continents. Siemens is a clear demonstration of how a company can remain successful over several centuries by constantly expanding into new markets. Naturally, the secret of the success of the German brand lies not only in competent management policies but also in the ability to create fundamentally new products, as well as invent revolutionary technologies.
Meaning and History
On October 12, 1847, the Telegraphenbauanstalt Siemens & Halske company began work in Berlin, whose goals included electro-telegraphy, precision mechanics, optics, and medical equipment. It was founded by a young scientist and military engineer Werner Siemens and a mechanic Johann Halske. Despite the obvious success in the field of telegraphy, the company did not focus on one segment and continued to move in associated directions. It was Siemens that built the first hydroelectric power station and the first electrified railway. With the help of German inventors, trams and trolleybuses began their victorious march around the world. The Siemens AG concern received its modern name only in 1966, when Siemens Reineger Werke, Siemens & Halske, and Siemens Shuckert were merged.
What is Siemens?
The German company Siemens is a transnational concern that operates in the fields of communications, electronics, electrical and lighting engineering, the automotive field, and the medical industry. Siemens has made a significant contribution to development not only in the early years but also continues to improve our lives to this day.
1847 – 1899
The first logo of the brand was a simple monogram that had the first initials of the founders – Siemens and Halske. The “H” was widened and narrowed towards the center, resembling an “X” with a horizontal line in the center. The “S” was centered and had the same height as the “H”. The monogram was symmetrical, which made it look strong and polished.
1899 – 1973
The logo was transformed a bit a bit but still consisted of two initials. The “S” was elongated while the “H” now had straight vertical lines. It was short, almost square, and positioned on a diagonal. The company presented a balanced logo with a good flow.
1925 – 1936
All that was done in the 1925 update was the addition of a ring frame. It had lines of the same thickness as the monogram. This small modification added sophistication and completeness.
1928 – 1936
The logo was soon modified again and the company added the name underneath. It was done using a bold font with serifs and all uppercase characters. The round emblem became small now and took a secondary position. The logo now had a pentagon shape with two lines being shorter, which created an illusion of a house, which the Siemens brand equipped with different electronics.
1936 – 1973
The company has done away with a ring and pentagon borders. The logo featured a new bold and sans-serif, similar to Craft Gothic Black or Akzidenz Grotesk Pro Super fonts. It still took the main position in the logo. Meanwhile, the monogram was redrawn and now featured another “S” instead of an “H”.
1936 – 1991
The logo was made even more minimalistic and now featured only the brand name. It was done using the same font as in the alternative version. A recognizable image presented the company as a strong and reliable brand.
The new logo presented a company from a different angle. The black color, which was used by the brand since the beginning, was replaced by aquamarine blue. The font also changed to something similar to Dialog Pro Extra Bold or Lucida Grande Black. At the same time, it looked very similar to the previous inscription. fa
Font and Color
For over a century, the company used black color as the main color, while white is used as a base color. Black color is associated with authority, power, stability, intelligence, and strength. Aquamarine, which was introduced in 1991, is a delicate mixture of green, cyan, and blue. The color represents happiness, youth, and success. The blue in it stands for reliability and stability, while the green color adds an association with growth, prosperity, and progress.
Throughout its history, the company used sans-serif fonts. They had clean, straight lines and cuts, which created an image of a strong and reliable company. The latest logo features a font similar to Dialog Pro Extra Bold or Lucida Grande Black.